Novamex Partners with Anheuser-Busch to launch Cantaritos Hard Sodas

Novamex, a leading manufacturer of authentic Mexican brands in the United States and a top Hispanic exporter, and Anheuser-Busch, America’s leading brewer, announced the launch of Cantaritos Hard Sodas. This new-to-world alcohol brand takes inspiration from favorite Jarritos soda flavors.

“In our commitment to being proud ambassadors of Mexican Culture, Novamex is proud to strengthen our brand through collaborations such as with Anheuser Busch that expand the reach of our most popular brands and meet our consumer demand for innovative creations,” said Ramon Carrasco, Chief Operating Officer of Novamex.

Inspired by the traditional clay jars served in Mexico’s vibrant celebrations that help keep beverages cold, Cantaritos Hard Sodas are made to Flavor Your Fiesta in refreshing, bold-tasting flavors like Mandarin, Pineapple, Tamarind, and Fruit Punch, each with 5% ABV.

The brand will be available in select markets in California and Texas in Spring 2023 in 12-pack bottle variety packs, six-pack bottles of the Mandarin and Pineapple flavors, and 25-ounce cans of the Mandarin and Pineapple flavors.

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“Anheuser-Busch’s Beyond Beer business unit continues to be a growth driver within the industry, and we are committed to strengthening our portfolio through a consumer-centric strategy,” said Fabricio Zonzini, President, Beyond Beer, Anheuser-Busch.

“We are proud that Anheuser-Busch is the number one brewer by volume among Hispanic consumers (IRI HIA Model, w/e 7-3-22), with our brands playing a critical role in the lives of our communities, some beloved for decades. The creation of Cantaritos Hard Sodas demonstrates our ongoing commitment to finding innovative ways to continue addressing our consumers’ needs. We couldn’t be more pleased to begin working with Novamex on this journey,” added Zonzini.

Novamex markets various Mexican food and beverage brands, including Jarritos, Sidral Mundet, and Sangria Señorial; each brand is a leader in its category in Mexico and is widely recognized by Mexican-American consumers in the US. Novamex owns most brands and distribution rights to the remaining brands in the US through partnerships and long-term distribution contracts.

The company was founded in 1987 with its founder’s vision to offer its products to families in the United States.

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, the company owns more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and has more than 19,000 employees across the United States.