Northgate González Market Shares Holiday Cheer with Local Families

More than 5,500 Southern California families found relief this holiday season as Northgate González Market, in collaboration with Hyundai, Oportun, Kellogg’s, and others, delivered turkey vouchers, food, and cash donations to them.

At community events in Huntington Park, Los Angeles, San Diego, Santa Ana, Paramount, and other cities, Northgate Market coordinated turkey and food giveaways; a tradition started many years ago by the González family as a way to give back to the communities they serve. 

“The upcoming holidays are a time for families to come together around the dinner table to share a warm meal, laughter, and love,” said Northgate González Market Co-President Oscar González. “We want to thank our community partners, Hyundai and Oportun and others, who joined us to make this holiday season a little bit brighter for many families.”

Some of the organizations receiving the turkey vouchers included New Beginning Community Ministries, Healing Urban Barrios, S.T.E.A.M. High School, Jefferson Elementary School, Love Riverside, and Families Together of Orange County San Gabriel Mission Food Pantry, to name a few.

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“Hyundai is committed to making progress for humanity, and this begins with basic human needs like food and nutrition,” said Brandon Ramirez, director of Corporate Social Responsibility and External Relations at Hyundai Motor America. “By partnering with Northgate Gonzalez Market to provide holiday vouchers, Hyundai is advancing this guiding principle to improve the communities we live and work in.”

In addition, Ezra Garrett, senior vice president of Public Affairs and Impact at Oportun, stated: “We know that the cost of inflation and the economic strains are affecting many families this holiday season, and every little bit of assistance can make a big difference. We are proud to once again collaborate with Northgate Market to help hundreds of families throughout Southern California have a happy, healthy, and safe holiday season.”

Kellogg’s Manager of Team Sales, Michael Batti, said, “The Gonzalez family and Northgate Market share the same values established by our founder WK Kellogg.  At Kellogg, we are encouraged to live our founder’s values by feeding people in need, being good community stewards, and embracing equity, diversity, and inclusion.  Northgate González Market’s holiday giving program aligns perfectly with what Kellogg’s embodies every day, providing Better Days for all.”