Southeastern Grocers, LLC , parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County.
These stores are focused on delivering lower, everyday pricing as well as exciting special promotions on the items customers buy most, from fresh produce and high quality meats, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.
The first Fresco y Más store concept was launched in Hialeah, FL in June 2016 and has grown to six locations throughout South Florida.
Fresco Listens to the Community
“The overwhelming positive response we received from our first Fresco y Más store in Hialeah gave us the motivation to open additional stores to bring more savings to more communities while providing great value, great prices, and great service”, said Ian McLeod, President and CEO of Southeastern Grocers.
By listening to customers throughout their communities, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments, better value and a cleaner, more enjoyable shopping experience.
“Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them – an expanded product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina”, the executive added.
Southeastern Grocers is the second-largest supermarket in the Southeast based on store count. The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers.