National Avocado Day: Chipotle Says the Guac is Not Extra

Why is the guac extra? It’s a phrase that many ask themselves in countless memes and social media accounts in reference to Chipotle’s dreaded, “Guac is extra.” Chipotle fans can now rejoice this Tuesday as the guac will not be extra for National Avocado Day.

The Mexican style chain is giving away free guacamole with online and mobile-app orders. Customers must purchase an entrée through the mobile app or online and use the promo code AVOCADO at check out. They can choose to redeem the free guac as an add-on, a side item or as a regular order of chips and guac.

In honor of National Avocado Day, Avocados from Mexico will team up with long-time partner Chipotle to provide them with the hundreds of avocados needed in order to make the restaurant’s fresh guacamole.

“Our fresh, homemade guacamole has a massive fan following – thanks in large part to the delicious avocados from Mexico we use to make it,” said Chris Brandt, chief marketing officer at Chipotle. “We want to show our love for the avocado and reward our customers’ guac obsession, and Avocados from Mexico is helping us make that possible.”

National Avocado Day was first established in 2017

National Avocado Day was first officially established last year by delivery service company Model Meals on July 31st, 2017, not to be confused with National Guacamole Day, which is September 16.

“We were shocked to see that there was no national day to celebrate our beloved avocado and we HAD to take action. Now, every year on July 31st we’ll celebrate the beauty of our favorite healthy fat/fruit,” according to Model Meals blog post.

Other restaurants taking part in National Avocado Day include Freebirds World Burrito and Honeygrow. At Freebirds World Burrito, customers can get free guac when they buy a Monster Burrito and mention the promotion at the register. For Honeygrow, customers must download the new honeygrow + minigrow app, order a salad or a stir-fry to get a free avocado topping and bring the coupon code to the register to receive the discount.