More than a hundred representatives of food products, distributors and retailers were present at La Tortillería Food Show, where vendors and customers had the opportunity to establish direct contact to establish businesses and learn about their new products.
The Food Show counted with the participation of well-known food companies such as Maseca, Vilore, Minsa, La Preferida, as well as distributors like Padilla Imports and representatives of stores and supermarket chains.
La Tortillería, in its constant growth, has become one of the most important distributors of Hispanic products in the eastern and southeastern United States. During the event, many promotions were offered so that companies participating in the Food Show can maximize their sales during the end of the year season.
“La Tortillería is one of our largest distributors on the East Coast, especially in the Southeast, it is of great importance because of the penetration and the market it covers, due to the number of states and clients, for us it is essential,” said Iván Ahumada from the company Minsa.
New products at La Tortillería Food Show
La Tortillería Food Show was held at the company’s facilities in Winston-Salem, North Carolina, where attendees unveiled new lines of food and beverage products, as well as market trends for the end of the year.
“It is important for us to be in the show and be able to present our new products, talk about innovations for 2018, we are excited for the new products that will come out, we will have a new drink for children and La Tortillería is important for lean on that growth, “said Samuel Bolis, representative of the Mexican Lala brand.
Abasto visited several company booths present at La Tortillería Food Show, to learn how they are preparing for end-of-year sales, when families are looking for more Hispanic products to prepare their typical meals for the Christmas holidays.
“Due to the great family traditions, they ask us a lot for La Morena, they look a lot for the chipotle flavor, Yucateco is a classic with sauces and our star product is honey, especially this season”, commented Sonia Treviño, regional sales manager-East for Padilla Imports.
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Steven Siegel, senior sales manager of Tampico, told Abasto that what he likes most about the Show is that he can talk directly with customers, negotiate with them, in a direct and personal way.
For the arrival of the new year, he announced that Tampico is launching its 20 oz soft drink bottles as well as the new Tampico logo. “It offers a different feel, unlike our old logo, the new one is funnier, more eye-catching, which allows customers to see better what kind of flavor are buying, making it easier for consumers to choose which flavor they want between the 13 or 14 that we have for sale,” said Siegel.
In addition to the wide variety of food products presented at the Food Show, household cleaning items also had a place at the fair. The company AlEn, founded in the late 40’s in Monterrey, Mexico, offered a diverse range of cleaning products that are very popular among Hispanic families.
The quality and competitive prices of its products have allowed the Mexican company to expand in the main markets of the United States. “Hispanic consumers love our products for the quality and value we offer in this category of cleaning products, we do not sacrifice quality for the price and Hispanics really like our brand because of the exclusive fragrances we offer them,” said Melissa Hastings, AlEn business development and southeast manager.
The growing interest of Hispanic products in the markets has allowed La Tortilleria Food Show to grow every year, once again exceeding expectations in 2017 with more presence of merchants and the volume of business that increased considerably, according to the organizers.