Vallarta Supermarkets, one of the largest Latino grocers in California, welcomes its newest member of the Vallarta Influencers & Partners (VIP) Program, Ericka Sanchez, to its stores and social channels. Sanchez is a recipe developer, photographer, creator of the bilingual award-winning website Nibbles and Feasts, and a rising foodie star.
“Vallarta is pleased to have Ericka join our VIP program for 2021,” said Andrew Lewis, Vice President of Marketing, Vallarta Supermarkets. “We love that she’s already a fan of Vallarta and are excited to share her talents with our customers and online community.”
Born in Mexico, raised in Texas, and current Los Angeles resident, Ericka has a vast love and passion for Latin food and drinks. Her new book Aguas Frescas and Paletas reflects her cultural connection through traditional Aguas Frescas recipes as well as her creative taste putting her own innovative twist on classic Latin flavors. Aguas Frescas, which translated means cool or freshwater, are deliciously flavored water beverages that can be made from a variety of ingredients including, fruit, vegetables, herbs, and more.
As a member of the newly formed Vallarta Influencers & Partners (VIP) Program, Sanchez will be developing an exclusive Agua Fresca recipe for Vallarta. “I am very excited to partner with Vallarta Supermarkets which is already known for its Aguas Frescas,” said Ericka Sanchez. “I cannot wait to share my newest recipe with fellow Vallarta fans.”
Her exclusive new Agua Fresca recipe will debut in early summer at Vallarta’s in-store juice bar La Isla.
Visit www.vallartasupermarkets.com/en/ for additional information.