Kroger announced the launch of a digital farmers market in Atlanta, Georgia, in partnership with Market Wagon. Developed as an e-commerce marketplace for farmers and local businesses, the service is a digital platform that offers customers a wide range of fresh and local products.
According to the grocery company, the delivery-only service offers a uniquely local assortment of over 1,150 local products by grouping local vendors together including local farmers, bakeries, and food artisans. All items found on Kroger Farmers Market are exclusive to the service and cannot yet be found at Kroger stores.
“Kroger’s new digital farmers market pilot is part of the evolution of our rapidly growing and innovative e-commerce business,” said Felix Turner, Kroger’s corporate affairs manager for the Atlanta Division. “This partnership reinforces the importance of buying local to customers, powered by modern, cost-effective, and efficient last-mile solutions. We’re excited to launch this service in partnership with Market Wagon across Atlanta.”
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Market Wagon was founded in 2016 by farmer and tech entrepreneur Nick Carter and logistics expert Dan Brunner with the idea to transform the farm-to-table concept into a farm-to-front-door reality.
Its mission is to enable food producers to thrive in their local markets by operating as an online farmers’ market. Market Wagon partners with more than 2,500 local farmers and artisans to take their produce and products the very last mile to the doorstep of 45,000+ local customers.
The all-new partnership service will service a 60-mile radius across Atlanta that includes 28 counties in the Atlanta metropolitan area. Featuring the added convenience of delivery, customers can choose their preferred delivery day of either Tuesday or Friday.
“Our mission is to enable food producers to thrive in their local market, and I am excited to partner with Kroger to carry it out together,” said Nick Carter, Market Wagon’s Co-Founder and CEO. “This partnership is a tremendous opportunity for the farmers and food producers we serve in the Atlanta area.”
Customers in Atlanta can visit marketwagon.com/kroger to check delivery eligibility. Additionally, interested sellers can learn more and apply to sell their products on Kroger Farmers Market powered by Market Wagon.