In an exclusive deal, 7-Eleven, Inc. and Stripes are the first to bring Jarritos Craft Soda to the soft drink fountain. It’s the first time the soft drink from México will be sold outside of a bottle.
Mandarin, one of Jarritos’ most popular flavors, will be available on Big Gulp fountain machines at participating stores.
“Yes, consumers can now enjoy our delicious Jarritos Mandarin soda in Big Gulp at 7-Eleven and we are very excited about it. We are particularly proud that our recipe uses the same natural flavors and is sweetened with 100% real sugar! Jarritos keeps expanding to new markets and explores new ways to continue conquering the taste of consumers,” said Eric Delamare, marketing director of Novamex.
A mainstay at taquerías, Jarritos fruit-flavored craft sodas are made with natural flavors and 100 percent real sugar. Until now, they have only been available for sale in bottles.
“We are always looking for new and interesting flavors for both Slurpee and fountain drinks by monitoring flavor trend experts as well as social media buzz,” said Jacob Barnes, 7-Eleven senior product director for proprietary beverages. “When Jarritos Mandarin was such a hit on the Slurpee machine, we immediately began working to bring it back as a Big Gulp fountain drink.”
Last summer, 7-Eleven had another Jarritos first, a Mandarin-flavored Slurpee drink, which marked the first time the tangy and sweet soda was offered as a frozen beverage. Its overwhelming popularity and social media chatter prompted the world’s largest convenience retailer to bring it back, this time as a Big Gulp drink.
“Jarritos is not only the top-selling soft drink from Mexico, but it’s also a great-tasting and has broad appeal among all ages and demographics,” Barnes said. “Once customers hear we have a Jarritos Big Gulp drink, I think they will visit our 7-Eleven stores specifically to find it.”
Known for its great-tasting and colorful fruit-flavored sodas, the Jarritos soft drink company was founded in México in 1950. By 1960, Jarritos had become the most popular national soft drink in Mexico.
The word Jarrito comes from the word “Jug” in Spanish and is accredited to the Mexican tradition of drink water and other beverages in clay jugs. Jarritos is more carbonated than the traditional soft drinks sold in the U.S. and its flavors include Grapefruit, Mandarin, Lime, Tamarind, Guava, Strawberry, Jamaica, Pineapple, and Fruit Punch.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America.