IDDBA 2016: Speaker Line-Up

The International Dairy-Deli-Bakery Association™ (IDDBA) has announced the speakers for the 2016 Dairy-Deli-Bake. The event will be held June 5-7 in Houston, TX at the George R. Brown Convention Center. Complete program information is available at

Sunday, June 5, 2016

8:30 am – 8:55 am – Phil Lempert – Focus on Allergens: A Matter of Trust

In this session, Lempert will share answers to serious and complex questions including whether statements such as “allergy-free” inspire confidence or cause concern; how satisfied customers are when they ask specific allergy and ingredient questions of supermarket staff; and whether or not people with food allergies would prefer to shop at a place known to have staff specially trained through a food allergy certification program. IDDBA attendees will also have a chance to visit with Lempert in the Show & Sell Workshop on the expo floor.

8:55 am – 9:20 am – Sherry Frey – Merchandising, Marketing and Innovating for Entertaining Occasions

Sherry Frey, senior vice president at Nielsen, will shed light on how understanding what products are most connected to yours can make the difference between winning the occasion and sitting on the sidelines.  She will share ideas for how to merchandise, market and innovate to drive sales for every occasion.

9:20 am – 10:00 am – Lori Greiner – Imagination and Innovation: Cultivating the Ability to Create

From must-have organizers for the home to kitchen tools, travel bags and clever solutions for everyday problems, Greiner’s products are enjoyed by men and women alike and are inspired by her passion for helping people make their everyday lives easier. In this session, she’ll share what her sharp instincts and strong business sense have taught her over the years about knowing your customer base and how to merchandise in a way that helps meet their needs.

Monday, June 6, 2016

8:00 am – 8:40 am – Harold Lloyd – Ready? Set. Goals!

In this session, Harold Lloyd will share insights and specific examples about developing what he has coined as S.M.A.R.R.T.E.S.T. goals.

8:40 am – 9:20 am – Mike Eardley – Growing the Future: What’s in Store?

In this session, Mike Eardley will be discussing and applying four of the six influencers: Food Safety, Technology, People, and Community.

9:20 am – 10:00 am – Anthony Bourdain – Bourdain: In His Own Words and On His Own Terms

Chef, author, and raconteur Anthony Bourdain is best known for traveling the globe on his stomach, on his TV show Anthony Bourdain: Parts Unknown. He has established a worldwide reputation that he’ll bring to the IDDBA stage as a professional gadfly, bête noir, advocate, social critic and pork enthusiast.

10:00 am – 11:00 am – Simon Sinek – Leaders Eat Last: Why Some Teams Come Together and Others Don’t

In this session, Sinek will discuss how, when the conditions in organizations are right, we naturally trust each other and cooperate. But when leaders neglect the environment in which their people must work, politics, silos, cynicism and self-interest prevail, making it more difficult for people to work together.  He’ll explain what it takes to create an environment in which people work as they were designed.

Tuesday, June 7, 2016

8:40 am – 9:20 am – Randi Zuckerberg – Navigating Tech, Digital, Social and Beyond

As a highly sought-after speaker, Randi Zuckerberg shares her personal story of success in Silicon Valley and her expert insights on technology, business, and entrepreneurship in the digital age and her session will focus what lessons the supermarket world can carry forth as far as the most effective use and social and digital technology.

9:20 am – 10:00 am – JJ Watt – Dream Big, Work Hard, Do Good

In this Q & A session, Watt will be interviewed by Scott McClelland, President of H-E-B’s Houston and Central Market Division. Together they will discuss how the journey from backyard football to the big stage of the NFL was not always smooth, never easy and filled with adversity. Yet, with unbelievable support from his friends and family, Watt turned his childhood dreams into reality. He now focuses a great deal on paying his good fortune forward through many endeavors including his Justin J. Watt Foundation, which provides after school opportunities for children to get involved in athletics in a safe environment.

About IDDBA:

IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608.310.5000 or visit”