The International Dairy-Deli-Bakery Association™ (IDDBA) will take place June 5-7 in Houston. The Show & Sell Center is the centerpiece of the industry-leading show, providing best merchandising seminars, new retailing concept, tools, inspiration, education, and practical information.

The layout and highlighted departments of the Show & Sell Center changes each year; this year’s layout of the Show & Sell Center will highlight:

Cheese: Providing attendees with the different kinds of possible merchandising tactics for different occasions, seminars focused on cheese based comfort foods, and education on the various kinds of cheeses.

Cakes: Here you will be able to learn about the history of cakes, the importance behind cake in special occasions, cake decorating demos, and tips on the more difficult cakes.

Bakery: With a focus on the beginning of breads and their grains, this section highlights all aspects of Bakery. Dive into the world of bread and butter paintings, branding for in-store bakeries, including an ISB pizza program with a focus on crusts.

Deli: Covering all the aspects of Deli, including ISB bread and unique ingredients program, a Pho bar, and the exploration of the aspects of charcuterie.

Meals: During your tour of the grocerant piazza, you will be able to indulge in ethnic-inspired rotisserie meals; discover efficient and consistent sous vide solutions and blast-chilled entrees; and venture to the taco truck for new possibilities.

While in the Show & Sell Center, don’t miss the workshops. These are interactive 30-minute sessions that promote learning, community, and networking. Workshop speakers include Anthony Bourdain, J.J. Watt, Max McCalman, Harold Lloyd, Phil Lempert, and Lidia Bastianich. Additionally, the FDA will be presenting on menu calorie labeling.

About IDDBA:

“IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket food service industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit iddba.org.”

For more information contact Jessica Hughes ([email protected] or 608.310.5000)