How are Shoppers Planning their Grocery Spending this Holiday Season?

Despite ongoing concerns about high prices, shoppers are optimistic about their financial situations heading into the holidays. According to FMI—The Food Industry Association’s new U.S. Grocery Shopper Trends, Holiday Season report, they are finding ways to feed their families and meet their needs at the grocery store.

Cooking at home continues to be a key tactic shoppers use to manage their expenses, with 31% saying they are preparing meals at home more often and more than half planning to cook and eat more of their meals at home in the coming year.

Alternatively, the report found that 60% of shoppers say they are eating out less, and just 14% say they plan to dine out more in 2024. 

“While consumers are understandably concerned about their finances amidst continued inflation heading into the holidays, shoppers are proving to be just as resilient when it comes to preparing for their holiday meal celebrations,” said FMI President and CEO Leslie G. Sarasin. “From looking for deals, shopping around at different stores and cooking more meals at home, shoppers remain excited for the holidays despite planning to ‘make do with less’ this year.”

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According to the holiday season report, 20% of shoppers say they are buying more groceries to contain their food spending, which helps explain why the average weekly grocery spend per household is currently $155/week. While that is higher than the $148/week shoppers spent last October, it decreases from the $164/week from February of this year.

“Interestingly, while shoppers tell us they are saving money by going out to eat less, they are also taking advantage of expanded foodservice options at their local grocer. Shoppers are increasingly enjoying ‘hybrid’ meals that pair food made at home alongside semi- or fully-prepared items from the grocery store. This hybrid approach can offer shoppers tremendous value during this hectic season by offering convenience and affordability for any holiday meal celebration.”

Most shoppers (over 80%) are excited about the holidays this year, with 18% of consumers planning a celebration with more people than usual for the December holidays.

  • 30% plan on looking for deals when shopping for their holiday meals.
  • 28% are willing to shop at different grocers to find the best deals.
  • 53% plan to eat at home more in 2024.
  • 52% plan to cook more meals at home in 2024.