Hispanic Food & Beverage Industry to Gather at Cocina Sabrosa Food & Beverage Trade Expo in Irving, TX

Local, regional, and national Hispanic food and beverage buyers, as well as individuals and businesses interested in learning how to reach the Hispanic American consumer, will have a unique opportunity to achieve this goal during the Cocina Sabrosa Food & Beverage Trade Expo national event scheduled for September 27-28.

The Expo will be held at the Irving Convention Center in Irving, Texas, just ten minutes from the Dallas International Airport, where exhibitors will offer their products and services in 17,000 square feet of space.

Earlier this year, trade show organizer Emerald Holdings Inc. announced the acquisition of Cocina Sabrosa, which debuted in 2021 as a regional Hispanic food and beverage show in Southern California.

Emerald’s expansion into the Latino market aligns with the company’s focus on business sectors with high growth potential.

Andrea Ferrando Fletcher, director of Cocina Sabrosa Food & Beverage Trade Expo.

According to Andrea Ferrando Fletcher, director of Cocina Sabrosa Food & Beverage Trade Expo, the acquisition of this trade show represents another important step in Emerald’s strategy to optimize and strengthen Emerald’s portfolio in its food and beverage portfolio, which includes International Pizza Expo, International Artisan Bakery Expo, and SIAL America, which is co-produced with Comexposium.

“Cocina Sabrosa is the only national Latino food and beverage event organized for you and by you providing an annual gathering place for our great Hispanic industry!” said Ferrando Fletcher.

Cocina Sabrosa Food & Beverage Trade Expo coincides with the celebration of National Hispanic Heritage Month, reinforcing Emerald’s initiative to support the growth of the passionate U.S. Hispanic food and beverage industry.

Companies interested in participating by exhibiting their products or services on the Irving Convention Center’s spacious exhibit floor should consider reserving their space as soon as possible to ensure they can choose their preferred booth location.

“We want to bring value to entrepreneurs and professionals in the industry, but more importantly, we want to do so by celebrating Hispanic-Latin American culture”

Andrea Ferrando Fletcher, director of Cocina Sabrosa Food & Beverage Trade Expo.

Those interested in attending the two-day event to do business and learn about the latest trends and innovative products in the Hispanic food and beverage market can register beginning in May.

Organizers confirmed that the keynote speaker for the event is Al Carey, former CEO of PepsiCo. More details on the other speakers attending the Cocina Sabrosa Food & Beverage Trade Expo will be available soon.

As the only business platform in the U.S. for the Latino food, beverage, and retail industries, Cocina Sabrosa will create opportunities for retail industry professionals to discover emerging trends and new suppliers of a wide range of food and beverage products, equipment, technology, and professional service providers.

Likewise, Latino food and beverage suppliers will gain access to a new and targeted retail audience, enabling business growth, increased sales, and market share.

For information to participate as an exhibitor, sponsor, or speaker, visit www.cocinasabrosaexpo.com.