Goya Foods, America’s largest Hispanic-owned food company, launches the ‘Better for You’ product line, which seeks to meet the demands of consumers for healthier alternatives.
The line features over 300 products with over 40 variations of low sodium and organic beans, organic olive oil, organic rice, brown rice, quinoa, chia, amaranth, frozen vegetables, fruits, coconut water, diet beverages, and low sodium condiments.
It’s all part of a multiyear, $500 million strategy that Goya hopes will help endear the company to its natural consumer base, U.S. Hispanics, whose spending power Nielsen recently estimated would reach $1.5 trillion this year, CNBC reported.
“For over 80 years, we have always produced high quality, authentic Latin products. The creation of our ‘Better for You’ product line allows us to improve marketing of our current line and add even more products that cater to consumer demands for healthier options,” says Joe Perez, Senior Vice President of Goya Foods.
The company also intends to use its healthy offerings to win new converts among non-Latino consumers, many of whom don’t hold the same nostalgia for the brand that foreign- and native-born Hispanics may have, added a recent report from CNBC.
Goya Foods committed with the consumers well-being
“Consumers are smarter and buying trends are changing. We’re listening and taking action in providing even more nutritious products because we care about the overall well-being of our consumers.”
In 2012, Goya collaborated with the USDA and First Lady Michelle Obama to promote the MyPlate/ MiPlato campaign among Hispanic and general market consumers as well as with Mayor Bloomberg’s Low Salt initiative.
Both campaigns have provided Goya the opportunity to expand and market its product portfolio as well as provide the necessary tools and education to meet the health needs of consumers.
Goya has produced and distributed over 1 billion products marked with the MyPlate/ MiPlato logo and created more than 250,000 copies of two editions of the MyPlate/ MiPlato cookbook, brochures, posters and lesson plans that have been distributed to consumers, supermarkets, schools, and events nationwide.
In addition, Goya has reached millions by integrating healthy eating into its overall communications campaigns and continue to focus on the health and wellbeing of their consumers.