Fresco y Más Celebrates its Fifth Anniversary with Community Festivities

Southeastern Grocers, parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, is celebrating the fifth birthday and founding anniversary of the growing Hispanic grocery store Fresco y Más.

The first Fresco y Más location opened its doors on June 15, 2016, in Hialeah, Fla., to provide customers with an authentic Hispanic shopping experience complete with products and services that the community desired. Since the Hispanic supermarket has grown to 27 locations throughout South, Southwest, and Central Florida, and continues to delight customers and serve as a community hub for families wishing to create authentic Hispanic meals.

Sergio Benitez, Director of Operations for Fresco y Más, said, “At Fresco y Más, we are devoted to providing our customers with an authentic Hispanic shopping experience that truly reflects the desires of the local community. Over the past five years, we have had the great opportunity to provide unique ingredients for our wonderful customers to create traditional Hispanic recipes to enjoy with their families and introduce new generations to the unique flavors of our culture. We have cherished these opportunities and look forward to continuing to play a vital role in our communities for years to come.”

Related Article: Southeastern Grocers Expands Fresco y Más into Southwest Florida

Fresco y Más invited customers to enjoy a free cup of Cafecito on Tuesday, June 15, at all locations to celebrate the milestone birthday. Customers who have downloaded the Fresco y Más app and signed up for store rewards or who sign-up now through Monday, June 21, can also receive a 20x Mystery Bonus points multiplier and a free SE Grocers Mojo Marinade as a thank you from the grocery store for the five years of support. 

Additionally, the grocer is hosting five birthday celebrations on Saturday, June 19, from 12 – 4 p.m. to celebrate with customers and the community. The events will be held at the following store locations:

  • 5850 N.W. 183rd St., Hialeah, FL 33015
  • 541 W. 49th St., Hialeah, FL 33012
  • 948 S.W. 67th Ave., Miami, FL 33144
  • 3701 N.W. Seventh St., Miami, FL 33126
  • 18300 S.W. 137th Ave., Miami, FL 33177

Each of the five birthday parties will include live music, entertainment, giveaways, mystery gift cards with the chance to win up to $500, sampling, and more.

The celebrations are free for all, and customers are encouraged to download the Fresco y Más app ahead of time to partake in all aspects of the event. As a continued COVID-19 safety precaution, the grocer encourages customers to practice social distancing and asks those not fully vaccinated to wear necessary protective equipment while enjoying the events.