Fresco Supermarkets marks its 10th anniversary this month, and the chain wants its loyal customers to celebrate alongside it. The grocer hosts its Fresco Supermarkets 10th anniversary community event, “10 Years of Sabor, Familia y Comunidad,” on Saturday, June 13, from 11 a.m. to 5 p.m.
The festivities take place at the Hialeah store at 541 W. 49th St. — the very neighborhood where it all began. Entry is free and open to the public.
Roots in Hialeah, Growth Across Florida
Fresco Supermarkets first opened its doors in Hialeah on June 15, 2016. The founders designed it specifically to deliver an authentic Hispanic shopping experience. Local families embraced it quickly, turning it into a trusted neighborhood staple.
From that single location, the chain has grown into a regional force. When it first opened its doors, the Hispanic grocery chain was owned by Southeastern Grocers, and in 2024 it was sold to Fresco Retail Group.
Today, Fresco Supermarkets operates 26 stores across South, Southwest, and Central Florida. Throughout that decade, it has kept its original mission intact — helping families put authentic Hispanic meals on the table.
A Day Built Around Community and Culture
The June 13 anniversary event promises a full afternoon of food, music, and family fun. Ten participating vendors will offer tastings throughout the day. Live music will fill the aisles, while domino games invite neighbors to gather and connect.
Hourly giveaways, gift cards, and gift baskets further sweeten the celebration. Organizers designed the event as both a thank-you to loyal shoppers and a reflection of the brand’s identity. For Fresco Supermarkets, a grocery store has never been just a place to shop.
More Than a Grocery Store
Operations Director Sergio Benitez summed up the chain’s decade-long philosophy simply and directly.
“Our stores are places where neighbors connect, traditions get celebrated, and families find the products and value they depend on every day,” Benitez said. “This anniversary celebrates our customers, associates, and communities who made these 10 years possible.”
That sentiment runs deep throughout Fresco Supermarkets’ history. The chain has woven itself into the daily rhythms of Hispanic households across the state. From holiday traditions to weeknight dinners, its stores have become part of the cultural fabric of the communities they serve.
The Fresco Supermarkets 10th anniversary signals more than a corporate milestone. It reflects the sustained demand for culturally relevant retail experiences within Florida’s fast-growing Hispanic population.
Operators who successfully blend authentic product selection with genuine community engagement consistently outperform generic competitors in dense urban markets.
Fresco’s growth from one Hialeah storefront to 26 locations offers a clear roadmap. Investing in neighborhood identity, not just square footage, builds long-term customer loyalty. The June 13 event drives that point home.
Event Details
What: Fresco Supermarkets 10th Anniversary Celebration
When: Saturday, June 13, 11 a.m. – 5 p.m.
Where: Fresco Supermarkets, 541 W. 49th St., Hialeah, FL 33012
The event is free and open to all.