Natural Products Expo West, produced by New Hope Network, brought over 66,000 registered health and wellness leaders to the Anaheim Convention Center (March 3-6, 2026). The event is known for gathering the natural and organic products industry. It highlighted the energy and sense of community, offering a unique opportunity to connect, share ideas, and build relationships that drive the industry forward.
Over 3,200 brands exhibited, displaying the latest innovations in the nearly $342 billion natural products industry across food and beverage, health and beauty, lifestyle, vitamins, supplements, raw ingredients, and solution providers.
Over 110 countries were represented across 26 pavilions, showcasing the natural products industry’s incredible global reach and diversity. The event saw a surge in attendance from countries like Japan, Peru, and Spain, bringing fresh perspectives, unique innovations, and a dynamic energy to the show floor. This international presence underscored the growing global momentum and shared commitment to advancing health and wellness worldwide.
Goya_Josseline Lamberck_Rebecca James_Mabel Neira
La Preferida_Tom Steinbarth_Jesee Navarro_John Valley_Felipe Nava
Mexilink_Jumex Gomix_Ariela Nerubay_Alfonso García
Novamex_Eric DelaMare_Erick Bolanos_Efrain Mendoza_Rolando Terriquez
Pocas International_Kevin Shin and team
Tia Lupita_Elizabeth Lang_Hector Saldivar_Vince Giudice_Elizabeth Lang
Yoopy_Eduardo Perez_Diego Armando Lemus_Roberto Villasana
Education program at Expo West 2026
Expo West also hosted over 100 educational sessions over four days, serving as a source of inspiration for businesses seeking the latest expert advice on hot industry topics such as sports nutrition, regenerative agriculture, women’s health, functional products, and business strategy. Climate Day programming and the all-new Consumer Packaged Goods (CPG) Innovation Summit provided actionable information designed to help drive businesses forward and test new ways of operating.
Illuminating the stage, the “State of Natural & Organic” keynote brought together ten leading industry professionals for an information-packed session. This impactful discussion informed business strategies, unveiled upcoming product innovations, and featured conversations driving positive change within the organic and natural products industry. Gary Vaynerchuk, entrepreneur and global thought leader, delivered a compelling keynote on day two that explored the dynamic intersection of business, culture, and the internet. Additionally, Dr. Jessica Knurick, a renowned nutrition scientist and science communicator, captivated the audience with her expertise on public health, food policy, and evidence-based nutrition.
Jeff D’Entremont, SVP, Informa Health and Nutrition, shared, “Expo West is the premier destination for innovation in CPG, where businesses showcase their creativity, connect with industry leaders, and launch products that redefine grocery shelves. It’s a place where ideas come to life, partnerships are forged, and the next big trends take shape. By fostering collaboration and providing actionable strategies, we empower brands to adapt to the evolving consumer landscape and drive the future of the industry with confidence and purpose.”
About the Natural Products Expo West 2026
Expo West included some special spaces, like The Snack Lab, which offered attendees a dedicated space for the first time to explore the latest trends in better-for-you snacking. Brands showcased innovative products that blend wellness, flavor, and indulgence, redefining the snacking experience and highlighting the next generation of guilt-free, delicious options.
Sustainability remained a cornerstone of Expo West’s mission, driving meaningful environmental impact. Through a collaboration with r.World, 44 exhibitors in the Fresh Ideas Marketplace participated in a zero-waste sampling program, utilizing reusable cups to reduce single-use plastic waste. Their cups were also used at show management-hosted events, such as plaza gatherings. As a result of this initiative, Expo West eliminated 29,600 single-use items, diverted 168 pounds of waste from landfills, and conserved 2,856 gallons of water. Additionally, Expo West partnered with Second Harvest Food Bank to collect leftover product at the end of the show. This initiative collected 163,547 pounds of product for distribution across Second Harvest’s 380+ sites, reducing waste and impacting the community.
“Expo West was absolutely buzzing this year and the energy across the show floor was incredible. Seeing so many key retail partners, industry leaders, and mission aligned brands all in one place was truly revitalizing and such a powerful reminder of the momentum driving the natural products industry forward.” – Kim Larsson, Painterland Sisters.
Buyers in attendance ranged from top natural, specialty, and independent retailers to mass markets and big boxes retailers, including The Fresh Market, DoorDash, Hungryroot, REVOLVE, Sam’s Club, Target, Whole Foods Market, Walmart, and many more, seeking the latest breakthrough natural and organic brands and products.
Related Article: Natural and Organic Products Boost U.S. Grocery Sales
Natural Products Expo West 2027
For 2027, the Natural Products Expo West will return to Anaheim, March 2-5.
Natural Products Expo West is North America’s premier trade show for natural, organic, and healthy products. The annual event unites industry professionals, showcasing the latest in natural and organic products across food, beverages, supplements, personal care, home goods, and sustainable packaging solutions. Expo West attracts a diverse audience, including retailers, manufacturers, distributors, suppliers, media representatives, and health and wellness enthusiasts, providing a platform to discover industry trends, connect with thousands of exhibitors and attendees, learn from experts, source new products, and stay ahead of market demands.