The International Dairy-Deli-Bakery Association (IDDBA) annual show, which is attended by more than 10,000 professionals from the dairy industry and where 800 exhibitors present its products and most recent innovations in the market, comes to an end in New Orleans on Tuesday.
Erik Waterkotte, president of the IDDBA, shared his vision of the dairy and baked products industry, as well as the opportunities presented in a changing market.
Abasto was present for the dairy industry’s most important show in the United States, where the most well-known Hispanic companies in the manufacture of dairy products also participated.
The famous Mexican chef Aarón Sánchez, author of cookbooks, a television personality and philanthropist, was the guest of honor at the stand of Cacique, a company well known for making cheeses, creams and sausages in the United States with an authentic Mexican style.
Chef Aarón welcomed the visitors, signed autographs and spoke with interested parties about the quality of Cacique’s products and his culinary experiences preparing recipes for this brand, with which he has established a close relationship of friendship and work of almost a decade.
In an interview with Abasto, Chef Aarón stressed that working with Cacique makes him feel “at home because there are many similar things between us,” referring to his deep Mexican roots despite being born in the United States.
The culinary arts professional summed up in two words what he considers to be the highlight of Cacique’s products and the basis for his relationship with this well-known brand. “Authenticity and quality. Everything they produce comes from very authentic roots, “assured chef Aarón Sánchez.
Cacique’s company, based in California for 45 years, has been dedicated to the manufacture of authentic Mexican cheeses, becoming the largest producer of queso fresco in the country, with distribution centers throughout the nation. Nowadays, they process 1.2 million pounds of hormone-free and Kosher certified milk used for its cheese, cream and yogurt production.
Over the years, Chef Aarón has collaborated with Cacique as his ambassador, sharing the richness of authentic Hispanic products in the preparation of exquisite and at the same time, simple recipes for every occasion.
The IDDBA show was held in New Orleans this year where chef Aarón Sánchez opened the Mexican restaurant Johnny Sánchez. “For almost three years I have been living here, the people are very friendly and the quality of life is exceptional and that is why I decided to move from New York … We are already sowing roots with the Latino community, the restaurant is already taking off,” said the chef.
In addition to promoting Cacique’s products, cooking and managing his restaurant, fundraising events for his scholarship foundation for young Hispanics who want to pursue a culinary career and participate as a judge in the Masterchef television show, Aarón Sánchez is working on his third book that “basically is a story of my life and how I grew up in the business with my mom … It’s like a manual for all the people who want to rise to this level that I have achieved.”