Abasto presented a plaque of appreciation to Boing! during the Expo ANTAD and Alimentaria 2016. Boing! is one of the leading brands in the industry that was there to receive this award from Abasto Media.
About Boing!
A company that has a tradition of more than half a century in the industry of soft drinks in Mexico. The key to their success is having developed advanced technology, and a highly qualified staff, which allows the production of Mexican fruit drinks. The company has created an entrepreneurial and productive body with a great dynamic and capacity to grow. Being a global example of labor integration, where ethics and perseverance to the productive activities have earned them national and international awards. Quality proven over time, as well as the capacity of innovation, are what allow Boing to continue the legendary tradition of making drinks with the best fruits of the Mexican countryside and at the same time, perfect their production processes with technical and professional resources of the highest level in Mexico and the world. Currently, the Boing cooperative consists of three production plants, one in San Juan de el Río, Queretaro; in Tizayuca, Hidalgo and the most recent in Culiacán, Sinaloa; with 25 branches in major cities and 39 distribution centers conceded in the interior of the country. Their products are approved by the FDA (Food and Drug Administration) which guarantees their excellent quality.
Mission
A Mexican cooperative society, dedicated to the process of pulp and juices of fruits for processing, packaging, distribution and marketing of natural, healthy and nutritious drinks of high quality, committed to delight and satisfy the expectations of consumers of all ages, contributing to the overall well being of our cooperative and the world.
Vision
They see themselves as a cooperative society 100% Mexican and a productive leader in the national and international market of natural, healthy and nutritious fruit-based drinks, committed to the excellence of our products and the satisfaction of their customers, in order to achieve an improved quality of life of all society in general.