Amazon Continues California Expansion with Two New Fresh and Go Stores

Amazon Go store in Whittier opened its doors to the public and is the first of its kind in the Los Angeles area. In the East Pasadena area,  a new Amazon Fresh supermarket also began operations. Both locations feature Just Walk Out technology, a service that automatically detects when products are removed or returned from the shelves and tracks them in a virtual cart, allowing the option to pay for the purchase automatically without the need to check out at the register.

The new Amazon Go store opened on September 13 at 14249 Whittier Blvd. Whittier, California, totals 4,100 square feet and is the second suburban store to open this year. It features a Made-to-Order kitchen, with nearly 30 freshly prepared breakfast and lunch options for customers to choose from or customize, available all day and at affordable prices.

As reported by the company, the suburban Amazon Go store design was first launched in Mill Creek, WA, in April 2022 to serve customers in a location closer to their homes. A third suburban Amazon Go store will soon be opening in the Torrance, CA, location, with a total space of 6,100 square feet.

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Meanwhile, on September 14, Amazon Fresh opened a new store at 3425 E. Colorado Boulevard in East Pasadena. The 42,000-square-foot supermarket features a wide assortment of national brands, high-quality produce, meat and seafood products, and a range of foods prepared and made in-store every day, from fresh-baked bread to a la carte pizzas to rotisserie chickens and hot sandwiches.

Customers will find low-priced items available daily – including 0.15-cent bananas, 0.89-cent fresh-baked bread; $1.99 fresh-baked pizza slices; and $4.97 rotisserie chickens. 

The company said that the East Pasadena Amazon Fresh store is also generating benefits for the local community by creating hundreds of high-quality jobs at a starting wage of $16.15 an hour and donating eligible unsold food to local food banks.