Albertsons Adds Plant-Based Meals to its Private Label

Seizing on consumer demand in frozen meals, Albertsons Companies has revamped its lineup of Own Brands entrees with 55 new items, from organic plant-based meals for the “flexitarian” to premium high-protein power bowls and more.

Introducing the USDA-certified organic and certified plant-based frozen bowls and frozen meatless patties from O Organics Plant-based meal alternatives are a $4.5 billion industry in the United States, with 31% growth since 2017.

In addition, 39% of the general population says they want to eat more vegetables and 29% identify as flexitarian, meaning they pursue a plant-based diet while occasionally eating meat.

“We’re in a new age for frozen meals,” said Chad Coester, SVP of Albertsons Companies Own Brands. “Shoppers deserve premium meals that deliver on dietary needs and indulgence. We’ve reimagined our frozen meal lineup with new formats to deliver on quality first.”

In partnership with the Plant Based Foods Association (PBFA), Albertsons Own Brands team introduced new plant-based frozen bowls and plant-based meatless proteins, all of which are certified USDA-certified organic and contain the Plant Based Foods Association “Certified Plant Based” seal.

“It’s exciting to work with Albertsons Companies in bringing the first products to market that are both USDA-certified organic and Certified Plant Based,” said PBFA Senior Director of Retail Partnerships Julie Emmett.

New Plant-Based Frozen Bowls

Each of the bowls deliver more than 11 grams of protein, and the plant-based burgers, patties, and crumbles are made with soy, pea, and/or garbanzo beans.

  • Edamame teriyaki vegetable rice bowl
  • Black bean & quinoa bowl
  • Three bean chili & kale bowl
  • Chickpea curry & spinach rice bowl
  • Plant-based power burger
  • Plant-based breakfast patties
  • Plant-based crumbles

Related Article: Albertsons Revamps Signature Select Brands

Introducing Signature SELECT Premium Frozen Bowls

Coinciding with the major expansion of Signature SELECT this year, the brand now carries an elevated line of premium frozen bowls that include protein power bowls, global cuisine, and a twist on traditional favorites. The power bowls range from 280 to 400 calories, all delivering more than 20 grams of protein with limited carbs.

  • Mixed greens chicken and quinoa power bowl
  • Cuban inspired pork with mojo sauce power bowl
  • Beef and broccoli power bowl
  • Mediterranean-style chicken power bowl
  • Beef bulgogi rice bowl
  • Japchae with shiitake mushrooms bowl
  • Korean-style fried chicken rice bowl
  • Chicken shoyu ramen noodle bowl
  • Mac & cheese bowl
  • Lasagna bowl
  • Enchilada bowl
  • Stuffed shells bowl

The Signature SELECT lineup includes recipes created by New York City-based chef Suji Park. Park is an international restaurateur who opened her first restaurant in Korea nearly 15 years ago. Her New York-style brunch concept became a hit among celebrities and tastemakers in Seoul. She spent a decade building her reputation in Asia with an award-winning restaurant group in Seoul and Tokyo and four successful retail lines that specialized in cross-cultural cuisine.

For this partnership with Albertsons Companies, Park built the bowls with clean ingredients that mirror how food is prepared in her restaurant, such as using pear as the sweetener in the beef bulgogi rice bowl.

Breakfast: Convenient, Delicious, and Indulgent

Own Brands expanded its line of successful Signature SELECT breakfast sandwiches with six new coffee house-inspired varieties for an on-the-go meal:

  • Chicken apple sausage and egg croissant sandwich
  • Chorizo, egg, and cheese jalapeno-biscuit sandwich
  • Waffle, egg, and bacon sandwich
  • English muffin, Canadian bacon, egg white, and cheese sandwich
  • French toast, ham, and egg sandwich
  • Pancake, sausage, egg, and cheese sandwich

O Organics is making its first entry into frozen breakfast solutions with two sausage products in resealable pouches – chicken & maple sausage and chicken & sage sausage— and high-protein breakfast bowls:

  • Chicken sausage with bell peppers scramble bowl
  • Eggs, chicken sausage, and ham scramble bowl
  • Egg whites, spinach, and chicken sausage scramble bowl
  • Huevos rancheros, beans, and egg scramble bowl
  • Cauliflower innovations

Own Brands continues to meet growing consumer demand for cauliflower-based dishes, with new sides like cauliflower cheese bake (a twist on mac and cheese) and mashed cauliflower with garlic and chives (a spin on mashed potatoes). Each one-cup serving is under 130 calories. Open Nature also added to its successful line of cauliflower crust frozen pizzas with an uncured pepperoni variety.

The lineup of Own Brands products includes four billion-dollar brands: O Organics, Lucerne, Signature SELECT, and Signature Cafe.

Own Brands introduced 1,100 new items in FY 2018 and now has more than 11,000 products in its portfolio, offering quality and value for every shopper in every corner of the store.