Tostadas Charras”Masa Maker”. The first in its class with green technology that produces the dough for its tostadas at an amazing rate of 12 minutes. Tostadas Charras is the first company in the industry with the ISO 22000 global export certification.
TOSTADAS CHARRAS HISTORY
Their story began in 1982 with the company Mercadotecnia Nieto. In the year 2011 the company consolidated production at their new plant in San Jose Iturbide, Guanajuato
The Fiesta Charra group in its manufacturing division, currently does the production of its own brands and works at a third-party capacity.
The Charras distribution group operates with more than 350 routes of self-service, wholesale medium wholesale and detail.
Some of its trading partners in Mexico and United States:
In the United States, Palacios & Son’ is serving effectively centralized, self-service chains and independent distributors channels.
MARKETING
United States and Canada
Since 1996, their products are exported to the United States and Canada. Their coverage is primarily through distributors and chain of self-service
Mexico and Central America
Tostadas Charras has national coverage through distributors and centralized distribution as well.
Direct distribution, comes from the States of San Juan Potosí, Zacatecas, Guanajuato, Aguascalientes, Nuevo León, Querétaro, Michoacán, Hidalgo, Puebla, State of Mexico and the Federal District.