Mangoes are joy, flavor, nutrition, and strategy. This vision is the foundation of the National Mango Board (NMB), which is celebrating 20 years of successful work with tangible achievements and an October reception. The organization, which aims to unite the industry to increase the consumption of fresh mangoes in the United States, has successfully increased the presence of this fruit in American households.
To mark the 20th anniversary, Executive Director Ramón Ojeda emphasizes that the celebration is a time to honor the visionaries who laid the foundation for the NMB in the early 2000s. The event, which will take place in October, will recognize the leadership and altruistic work of the pioneers who helped found it in 2005 and all the members who have driven its growth over the past two decades.
The event is possible in part thanks to the support of sponsors such as Amazon Produce, Continental Fresh, C.H. Robinson, Coast Tropical, CAPCO, Mission Produce, GM Produce, RCF, and Splendid.
From Tropical Fruit to Daily Favorite
Over the past 20 years, the NMB has developed more than 140 research projects and 100 advertising campaigns. This work has allowed consumers to enjoy mangoes 52 weeks a year and has helped highlight their nutritional benefits.
As Ojeda notes, they are focusing their campaigns on the versatility and health benefits of mangoes. A single serving of mango provides fiber, vitamin B6, and more than 20 other vitamins, minerals, and antioxidants, all with just 70 calories.
By 2030, the NMB envisions the mango as an integral part of the American diet, positioning it as one of the top 10 most consumed fruits in the country.
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A Very Juicy Fruit
TOTAL CONSUMPTION: More than 1.2 billion pounds (550,000 metric tons) of mangoes are consumed annually in the U.S., generating a Free on Board (FOB) value of over $900 million.
U.S. PRODUCTION: The main mango production areas in the United States include Southern Florida, the Coachella Valley in California, Hawaii, and Puerto Rico.
PER CAPITA CONSUMPTION: Per capita mango consumption has grown from 1.9 pounds per person in 2005 to 3.6 pounds in 2023. This places it as the 11th most consumed fruit in the country.
EXPORTING COUNTRIES: 21 countries have phytosanitary programs to export mangoes to the U.S., including: Mexico, Peru, Brazil, Ecuador, Guatemala, Colombia, the Dominican Republic, and India.
SAVE THE DATE
The National Mango Board will celebrate its 20th Anniversary with a Mango Industry Reception.
- Date: October 17
- Time: 6:00 to 9:00 PM
- Location: 777 W Convention Way, Anaheim, CA 92802