Registration for Viva Fresh Expo 2023 is Now Open

The Texas International Produce Association (TIPA) announces that general registration for the 2023 Viva Fresh Expo is now open.

The highly anticipated event will return to the Gaylord Texan Resort & Convention Center in Grapevine, Texas, on March 30 – April 1, 2023. Attendee registration for the event is available online at

Founded in 1942, the Texas International Produce Association promotes, advocates, educates, and represents the nearly $10 billion in fresh produce that is either grown in the state or calls Texas the first point of U.S.-arrival for North American distribution.

The Viva Fresh Produce Expo was established in 2015 by TIPA to create meaningful networking and educational opportunities for its members while highlighting the importance of the Rio Grande Valley as a critical trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long.

The three-day event will have everything the industry loves: great food, plenty of networking, unique education, and building relationships in a vibrant, relaxed, and intimate setting.

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Everyone can expect this year to be better than ever with the return of popular events such as the Viva Fresh Open Golf Tournament, Grapevine Winery Tours, and the In Bloom Women in Produce reception.

During the keynote lunch, ex-rap record executive out of Atlanta turned health advocate, inspirational leader, athlete, and philanthropist, Charlie Rocket (aka CEO Charlie) shares his pure energy.  His story of music label success, fame, and the multimillion-dollar worth was interrupted by a health crisis turned second chance. His story will inspire, and his energy will motivate everyone to raise the bar on following their dreams.

“Viva Fresh has become known for our emphasis on big ideas around fruit and vegetable consumption and what healthy living can look like in 2023 – and Charlie Rocket is an embodiment of that message,” said Dante Galeazzi, CEO and president of TIPA. “Our industry wants to sell more fruits and vegetables, but we have to walk that walk where consumption is involved. The Clean Eating Challenge is a first-hand account of an industry community doing exactly that! And the Viva Fresh Expo, well, we know that’s where fresh fruits and vegetables are the stars of the show.”

Making a comeback is the highly anticipated women’s event, In Bloom, designed to empower and advance women in produce. The event continues to grow in popularity as members come together and share their learning and experiences at the event and throughout the year.

This year’s event will sport a game-show theme, where guests can expect to win valuable insights while networking and continuing to build their community.

Conceived at the 2019 Viva Fresh Expo, In Bloom utilizes shared opportunities, networking, mentorship, advocacy, and professional development, while also offering a supportive environment of women committed to helping each other.

Also backed by popular demand is the Y-TIPA reception, which brings together industry members under the age of 35 to network and learns from each other. Last year’s inaugural event was a huge success, with over 100 attendees across multiple sectors of the industry.