When far from one’s home country, there’s nothing better than savoring the traditional flavors and aromas that Latinos find in Hispanic supermarkets.
For immigrants, this season can awaken deep nostalgia, but thanks to Hispanic supermarkets, a piece of that essence stays alive.
The December holidays are a season rich in tradition, especially for Latin American communities, and this is where Hispanic supermarkets become more than just stores.
They serve as a cultural and emotional bridge, connecting us to our roots by offering authentic products that are hard to find in traditional grocery stores.
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What can Latinos buy in Hispanic supermarkets?
Thanks to these stores, we can find everything from the ingredients needed to prepare traditional holiday dishes to popular items like hallacas, tamales, panettone, buñuelos, natilla, and sweets.
Walking through the aisles of these supermarkets can immerse us in a comforting journey, transporting us back to our roots.
“When I first arrived here, one of the things I missed most was the buñuelos and natilla my grandmother Inés made for Christmas. Finding the ingredients at the local Hispanic supermarket was like being home for a moment, allowing me to keep that tradition alive with my family.”
– Mariana Ángel, Colombian resident in the United States.
Like Mariana, thousands of families find in these Hispanic supermarkets the opportunity to preserve what they cherish most.
Shopping for traditional foods in Hispanic supermarkets
Hispanic grocery stores have been in a position of rapid growth in recent years.
This growth is not only due to the arrival of new Latin American residents but also to the interest of the local community, which has expanded its culinary exploration into new cultures.
People of diverse nationalities are increasingly drawn to authentic Latin American flavors, especially during the holiday season.
As a result, these traditional products are not only a mainstay on Latino tables but are also becoming common in non-Latino households.
The outcome? Promoting culinary diversity and cultural exchange.
Supporting the local economy
Hispanic supermarkets play a key role in the local economy, attracting significant income and generating active dynamics in the buying and selling of goods and services.
The supply and demand for Latino products support the growth of small business owners.
Generally, these entrepreneurs have worked to open establishments with brands that only immigrants may recognize and that aren’t found in major retail chains.
Keeping traditions alive, especially during the December holidays, reaffirms that despite the distance, our roots remain vibrant.
Statistics from the “Why Behind the Buy” Report by Acosta and Univision Communications
- 60 million Hispanic shoppers in the U.S., many of whom seek the authentic flavors of their homeland.
- 20% of Hispanics living in the United States. Their participation is expected to grow as the population ages and diversifies.
- 30% of the Hispanic population shops for groceries at ethnic stores.
- $175 is the amount Hispanics spend annually above the American average.