During the month of February, Cardenas Markets, alongside the Cardenas Markets Foundation, inspired its customers to honor their reasons to live healthier, longer lives by raising $55,975 for the American Heart Association’s Life is Why™ campaign.
The Life Is Why™ campaign took place in all 64 stores across Cardenas Markets’ operating areas, which include Northern and Southern California, Las Vegas, Nevada, and Phoenix, Arizona, said the company in a press release.
“We are so proud to partner with our local communities and caring customers to support the American Heart Association in their relentless fight against cardiovascular disease,” said Marisa Kutansky, Communications Director for Cardenas Markets, Cardenas Markets Foundation Board Member, and Inland Empire Go Red for Women Chair.
Throughout the month of February, Cardenas Markets customers had the option to purchase $1, $3, or $5 paper hearts at the register to support the Life Is Why™ campaign. Additionally, customers had the opportunity to round up their grocery orders to the nearest dollar. All round-up funds collected during the campaign were directly allocated to the American Heart Association to advance the Life Is Why™ campaign.
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“Thank you, Cardenas Markets, for joining the fight against heart disease and stroke by supporting the American Heart Association,” said Pranav M. Patel, MD., American Heart Association Orange County/Inland Empire board president. “You are inspiring consumers to honor their reasons to live healthier, longer lives – by giving.”
Donations through Life is Why™ participating retailers – no matter the amount – allow the Association to support the organization’s priority issues which include supporting patients managing high blood pressure, improving nutrition security, investing in medical research, and ending tobacco and vaping use.
Those interested in supporting the American Heart Association can look for the Life is Why™ logo, where they buy groceries, get their gas, and shop in participating stores.
To learn more about the Life Is Why™ campaign and other participating companies, visit http://www.heart.org/lifeiswhycampaign.