Southeastern Grocers opened its newest Winn-Dixie location in the city of Viera. The store opening is SEG’s latest expansion throughout Florida, following the 2020 openings of eight new Winn-Dixie stores in Boynton Beach, Fort Myers, Gainesville, Lakewood Ranch, Lake Mary, West Melbourne, and two locations in Jacksonville, stated the company.
According to SEG, each new Winn-Dixie store, including the latest store located in the Viera Village Center at 5410 Murrell Road, is designed to provide customers with a unique, personalized shopping experience.
The grocer uses a specialized approach to provide a comprehensive product selection and additional jobs and opportunities for local community members. Also, SEG is on track to have renewed 70% of all stores throughout the grocer’s Southeast footprint by the end of 2021.
“We are incredibly proud to celebrate our newest Viera store, the most recent of our nine new Winn-Dixie stores throughout Florida. This expansion marks our continued commitment to increase our presence in our home state and to strengthen all the communities in which we serve. We look forward to providing our Viera community fresh, quality products tailored to their unique needs and preferences while delivering remarkable service that they can always count on,” said Anthony Hucker, president and CEO of Southeastern Grocers.
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Southeastern Grocers is the parent company of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores.
Customers shopping at the new Viera store will notice six front-row golf cart parking spaces to cater to the transportation preferences of the local community. The parking lot also features a Tesla Supercharger location convenient for Tesla owners to charge their vehicles while grocery shopping.
The store’s fresh concepts and extensive offerings include a new farm-fresh produce department with a greater selection of signature categories, such as fresh and dried peppers, tomatoes, and mushrooms and a unique assortment of tropical fruits and berries, as well as more than 100 organic varieties.
In addition, a wide assortment of specialty cheeses, more than 15 varieties of artisan-baked bread, and convenient grab-and-go meal options including chef-prepared plant-based proteins, take-and-bake pizzas, and fresh sushi made daily.
Customers will enjoy the full-service meat department and various fresh locally caught selections throughout the seafood department.
In celebration of the latest new store and the grocer’s expansion in Florida, Brevard County Commissioner Curt Smith and other community leaders were present at the ribbon-cutting to show their support.