Wakefern Seeks Innovative Private Label Manufacturers

Wakefern Food Corp. is seeking new items for its Own Brands snack portfolio and announced its Own Brands ‘CraveCon ’24’: Indulgent Snacks Summit.

The latest Own Brands summit is an open call to private label manufacturers to source unique, indulgent, and on-trend snack products for potential addition to Wakefern’s Bowl & Basket and Wholesome Pantry store brands portfolio.

Certified private label manufacturers and suppliers interested in participating in Wakefern’s CraveCon ‘24 are encouraged to submit their applications through RangeMe from January 9 through January 29.

The summit will take place in early May of 2024. The RangeMe link is open until January 29.

CraveCon24 expands on the success of Wakefern’s previous Own Brands Supplier Summits, focusing this year on treats.

Wakefern is seeking manufacturer submissions for snack options that include but are not limited to cookies, brownies, salty snacks, crackers, meat snacks, snack nuts, seeds, dried fruits, salsa/dip, snack cakes/pies, snack bars/bites, nut butter, jams, baking mixes and ingredients, cereal, and granola.

Related Article: Five Product Trends from the 2023 Private Label Trade Show

Wakefern has invested in its private label lines Bowl & Basket and Wholesome Pantry by focusing on premium quality and innovation, with customers embracing the brands for their value and novelty.

In addition, Wakefern has hosted summits in the past to source new and on-trend products for its store brands, including a recent supplier diversity summit to find diverse private-label manufacturers.

Those winning suppliers, which include women and minority-owned businesses, will provide new store-brand sauces, spices, and even restaurant-quality frozen meals with vegetarian, plant-based, and gluten-free options.

To be considered for CraveCon ‘24, certified suppliers must complete the RangeMe application online.

All applicants must be GFSI certified, pass the Dunn & Bradstreet search, have experience with private label manufacturing, and have the capabilities to launch with shippers or DRC.

For more information and to complete an application, visit wakeferncravecon2024 [rangeme.com].