Hispanic food distributor Purple Crow held its 2026 Summer Show in Winston-Salem, North Carolina, with resounding success, bringing together hundreds of enthusiastic customers and suppliers.
On Thursday, June 4, the company transformed its Whitaker Park facility into a vibrant commercial hub, where World Cup fever set the tone for every transaction and encounter.
A Hispanic Food Distributor with a World Cup Spirit
The organizing team decorated the exhibition floor with soccer-themed decorations and flags of the countries participating in the North American World Cup, immersing attendees in a festive and inspiring atmosphere.
In this way, the company connected the world’s most popular sport with the commercial dynamism that distinguishes each edition of this fair, creating an atmosphere that transcended the merely transactional.
Dan Calhoun, one of the three founding brothers of Purple Crow, summed up the spirit of the event: “We’re excited to share the enthusiasm that summer has just begun. Welcome to the summer fair.”
Calhoun emphasized the family-oriented nature of the business, noting that the loyalty of customers and business partners reflects the path that God and collective effort have laid out for the company.
World-Class Facilities Support Growth
In June 2025, the Purple Crow opened its new nearly 900,000-square-foot headquarters and logistics center in Whitaker Park, solidifying its position as a regional distribution powerhouse.
From this modern complex, the company serves more than 2,000 stores and food service outlets across ten states in the eastern U.S., from Delaware to Alabama, with next-day delivery.
Under the motto “freshness and excellence guaranteed,” the company has forged lasting relationships with producers in Mexico, Central America, and the southern United States.
Related Article: Purple Crow Opens New HQ, Celebrates Summer Food Show 2025
Business Relationships that Become Bonds of Trust
Rick Calabro, general manager, expressed his satisfaction at seeing how business relationships evolve into genuine personal bonds: “It gives me great satisfaction to see how they are growing stronger.”
Calabro also emphasized that soccer and food serve as powerful unifying forces: “Beyond any country or language, food brings us together, and soccer brings us together as well.”
Lucy Velázquez, CEO of G&G Marketing, confirms this philosophy: she has been collaborating with the Purple Crow for 24 years and describes the relationship as part of a family that works together.
Velázquez presented 12 companies at the show across categories as diverse as grains, flours, snacks, beverages, candies, and cookies, taking advantage of the season to launch innovative strategies.
Innovation and New Products Lead the Business Agenda
Manolo Artigas, CEO of Life Marketing, thanked the Purple Crow for keeping this meeting space alive, even though buyers face challenging economic conditions in today’s market.
For his part, Numael Acosta, sales manager at Vilore Foods, capitalized on the show’s enthusiasm to introduce the Totis brand with a brand-new subcategory within the snack segment: plantain chips.
This fourth edition of the show at Purple Crow’s new facilities confirms that the fair serves as a business accelerator: manufacturers and retailers use it to set trends for the next business cycle.
The Purple Crow, Driving Force of the Hispanic Channel in the Eastern U.S.
The low minimum order and fast delivery times position the Hispanic food distributor as the ideal strategic partner for small retailers seeking to remain competitive without sacrificing cash flow.
Furthermore, its coverage of ten states turns every Purple Crow Show into a microcosm of the cultural and gastronomic diversity that defines the contemporary Hispanic consumer in North America.
With the World Cup as a backdrop and a strong business community at the forefront, Purple Crow’s 2026 Summer Show confirmed that the Hispanic food industry continues to score goals.