Thanksgiving 2025 is approaching, bringing one of the most significant opportunities for retailers.
While turkey is the undisputed star of the show, the key for supermarkets lies in capitalizing on consumers’ entire shopping baskets.
From stuffing ingredients to spices, baking supplies, and beverages, the holiday drives demand for a wide range of items.
With strategic planning, supermarkets can transform their aisles into one-stop destinations, offering everything families need for their holiday feast.
Turkey: A Return to Higher Prices
After a slight price drop in 2024, projections for Thanksgiving 2025 indicate that turkey prices could rebound. The U.S. Department of Agriculture (USDA) has noted that reduced production in 2024 could lead to higher retail prices during the holiday season.
This price adjustment also reflects a recovery in the turkey population and moderation in input cost pressures, such as grain.
Consumption Trends: Less is More?
Despite price changes, turkey remains the centerpiece of Thanksgiving dinner. It is estimated that more than 90% of Americans consume it for the holiday. However, per capita consumption has shown a slight decline in recent years, a factor that retailers should consider.
This trend may be influenced by factors such as the growing interest in vegetarian alternatives or the preference for smaller turkeys in more intimate gatherings.
Sales Strategy for Thanksgiving 2025
• Combined promotions that link turkey purchases with discounts on stuffing, vegetables, or wine.
• Digital campaigns that reinforce the idea of a complete, accessible, and abundant dinner.
• Assortment differentiation, with options for fresh, frozen, or smoked turkeys, tailored to different budgets.
Related Article: The Retail Academy: Gastronomic Experiences
Offer a Complete Menu as a Sales Driver
Supermarkets should not base their strategy solely on turkey prices. The real opportunity lies in promoting complementary products.
Creating themed displays that group turkey with stuffing ingredients, cranberries, potatoes, and desserts can simplify shopping for consumers and increase basket value.
Presenting combination offers, such as discounts for purchasing multiple items from the Thanksgiving menu, encourages customers to buy everything in one place.
Advertising for Thanksgiving 2025 should focus on the complete experience: family, tradition, and, above all, food.
Retailers who anticipate and capitalize on consumer trends by offering convenience and value across the entire menu will dominate the Thanksgiving 2025 season. Turkey may be the star, but success lies in the complete show.