Superior Grocers Expands Footprint with New Store in Dinuba, CA

Superior Grocers celebrated the inauguration of its 72nd store in Dinuba, California, on February 7, 2024. This significant expansion marks a milestone achievement for Superior Grocers and underscores its commitment to serving communities across California.

Local elected officials attended The grand opening ceremony, including Mayor Maribel Reynosa, Vice Mayor Rachel Nerio-Guerrero, Council member Kuldip Thusu, and Eddie Valero, Supervisor, District Four of the County of Tulare.

Their presence highlights local leadership’s strong support and enthusiasm for Superior Grocers’ entry into the Dinuba market, said the supermarket chain in a press release.

Superior Grocers new store in Dinuba, CA

Dinuba Community Engagement

Superior Grocers demonstrated its dedication to supporting education and community development by presenting a $3,000 check to Dinuba High School during the grand opening event.

Additionally, another check was presented to the non-profit organization Campus Life, reinforcing the company’s commitment to investing in Dinuba’s youth’s future success and well-being.

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Store Highlights

The new Superior Grocers store in Dinuba offers a wide range of departments catering to various needs and preferences:

  • Fresh Produce Section: A vibrant assortment of locally sourced and fresh produce awaits customers, ensuring quality and freshness.
  • Meat and Seafood Department: Offering premium cuts of meat and a diverse selection of seafood to satisfy every culinary preference.
  • Bakery: Indulge in freshly baked bread, pastries, and desserts crafted with care by skilled bakers.
  • Prepared Foods: Enjoy various freshly prepared meals and dishes, providing convenient options for every occasion.
  • Grocery Aisles: Stocked with an extensive range of pantry staples, international products, and specialty items to meet every household’s needs.
  • Tortilleria: Experience the tradition of handcrafted tortillas, adding a touch of authenticity to every meal.

The grand opening drew an enthusiastic crowd, with customers eagerly waiting in line around the building, eager to experience the superior shopping experience offered by Superior Grocers.

“We are excited to open our 72nd store in Dinuba and provide the community with a superior shopping experience,” said Richard Wardwell, CEO and president at Superior Grocers.

“Our commitment to quality, variety, and exceptional customer service remains unwavering as we embark on this new journey. We are grateful for the warm welcome from Mayor Reynosa, Vice Mayor Nerio-Guerrero, Councilmember Thusu, and all the attendees. We look forward to serving the residents of Dinuba and becoming an integral part of their lives,” added Wardwell.

Superior Grocers began its operations in 1981 with one supermarket and now operates 72 stores throughout Southern California and Central Valley.