Sigma Launches Plant-Based Food Brand, Better Balance, in the US

Sigma, a multinational food company with leading brands in the North and South American and European markets, launched its plant-based food brand, Better Balance, in the U.S.

The company stated that Better Balance aims to elevate plant-curious individuals by providing healthy proteins through options that boost flavor, nutrition, and experience.

Sigma initially launched the Better Balance brand in Spain and then in Mexico, tailors its product offerings to each community’s local flavors, and is rapidly expanding. Better Balance products can be found in over 300 establishments, including restaurants, theme parks, stadiums, music festivals, and delivery platforms, and is now available at the Frisco RoughRiders Stadium in Frisco, Texas.

“Sigma leverages decades of plant-based research and development and provides a blend of art and science that have allowed us to master consumer knowledge and create high-quality foods that are local favorites across 18 countries. As part of our product offering, we have developed plant-based meats and dairy-free products that not only have great taste but are also healthy options to balance your diet,” said Carlos Maldonado of Sigma. “With this launch, Sigma and Better Balance will shake up the Plant-Based arena and transform the industry.”

Related Article: Multicultural Consumers are Leading in Plant-Based Adoption

Dallas, Texas-based Better Balance U.S. was conceived in Sigma’s Growth Business Unit idea incubator. Today, Better Balance comprises a multidisciplinary, entrepreneurial team backed by Sigma but operated autonomously. The brand offers a selection of wholesale products for the foodservice channel, with a value proposition focused on taste, texture, nutrition, and versatility.

Available products include:

  • Shreds, which can be marinated as chicken, beef, pork, or fish.
  • Grounds, for Bolognese pasta, plant-based meatballs, and hamburgers.
  • Hot Dogs, ideal for grilling and summer holiday celebrations.
  • Sour Cream and Cheese Sauce for dairy-free queso and nachos.

Better Balance products are 100% plant-based, made from peas or soybeans. Still, they are combined in their recipes with up to six different plants, resulting in a range of nutrient-rich foods with an unparalleled taste, perfect for everyone from vegetarians, vegans, and flexitarians to people who want to reduce their meat consumption.

“Plant-based meats are on a steady rise, and I find it important to adapt by offering menu options that could reach a broader audience of diners,” said Sofia Sada, Executive Chef of FRIDA Mexican Restaurant and Bar in San Antonio and Better Balance chef partner. “We want to serve customers who live a plant-based diet or someone who is simply feeling adventurous and wants to try something new. Of all the available options, I find that Better Balance is best tasting and allows me to create delicious dishes for all our patrons without compromising flavor and texture.”

Sigma operates in 18 countries throughout North and South America and Europe, including Mexico and the U.S. With 65 plants and 184 distribution centers, the company produces, markets, and distributes quality branded foods, including packaged meats, cheese, yogurts, and other refrigerated and frozen foods. Sigma’s diversified portfolio includes over 100 brands spanning different categories and market segments, such as FUD, Campofrio, Bar-S, San Rafael, Aoste, La Villita, Fiorucci, Chimex, Navidul, Justin Bridou, and Sosua, to name a few.