Two major Hispanic supermarkets in California, Northgate and Vallarta, announced their donations to support the college education of Latino students.
Northgate Gonzalez Markets donated up to $50,000 to support organizations who support individuals known as the “Dreamers.” The company donated the proceeds from sales for the second year in a row.
The contribution reflects the company’s values and the care that the Gonzalez family has for the Dreamers, who are, “trying, as our family did, to live the American Dream. Our company encourages our youth to follow their dreams for a better future and believes a good education is one of the best ways to accomplish this,” according to Oscar Gonzalez, co-president of the company.
Last year, Northgate Gonzalez Markets made five $25,000 contributions to organizations supporting dreamers, including the Orange County Hispanic Education Endowment Fund (HEEF), a company that offers educational assistance to Latino students in Orange County, California.
Vallarta Supermarkets is also helping the Hispanic community with a contribution of $110,000 to local education organizations that support Latino students seeking a university or college education in markets that the company serves.
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According to the supermarket, the company values its customers and is proud to serve as a beacon for all, immigrant and non-immigrant, seeking quality grocery products and services.
“Given our company’s immigrant roots, we recognize the importance of family, hard work and education. Consequently, we made a decision to contribute $110,000 toward scholarships for Latino students,” said Rick Castillo, Marketing Director of Vallarta Supermarkets. “Many of our customers came to this country seeking the American Dream of a better life for themselves and their families. We want to help our customers obtain that dream.”
Vallarta will donate a total of $110,000 to the following companies: The Hispanic Education Foundation, Fresno Unified School District, Oxnard Community College, Youth Leaders Education Foundation, Hancock College, Southwestern Community College, Antelope Valley College, Victor Valley College and TELACU Education Foundation, with TELACU Education Foundation receiving the largest contribution of $25,000.