In search of the next Frida Kahlo or Jose Guadalupe Posada, Northgate Gonzalez Market invites high school and college students to participate in its Day of the Dead-themed Art Contest. This year’s theme is “Keeping Traditions Alive.”
The idea behind this year’s theme, “Keeping Traditions Alive,” emphasizes the importance of cultural and family traditions. Día de los Muertos (Day of the Dead) lies deep in Mexico’s rich heritage and reminds people to honor and remember their loved ones who have passed away.
“Over the past year, families have been separated and, in some cases, isolated due to the pandemic. This particular time has reminded us of the importance of knowing how important it is to cherish our loved ones now and forever, as tomorrow is never assured,” said Northgate Gonzalez Market Co-Chairman don Miguel Gonzalez. “We want to give students the opportunity to honor and keep these family traditions alive. So, in your artwork, show us what it means to honor your loved ones through the Día de los Muertos theme,” added Gonzalez.
The deadline to submit artwork is Friday, June 25, 2021. Students can find the online application and more information about the contest at
The Northgate Gonzalez Market High School and College Art Contest is open to high school students, grades 9-12, and undergraduate students attending a community college or four-year college or university in one of the following counties: Los Angeles, Orange, Riverside, and San Diego.
Winners of the art contest will receive:
The first-place student winner will receive a $1,500 scholarship to help offset their academic expenses, a $300 gift certificate for art supplies, and a $200 Northgate Gonzalez Market gift card to celebrate their win. In addition, the winning piece will be included in Northgate Gonzalez Market bags and other products, including, most likely, private label items.
The second-place winner will receive a $1,000 scholarship to help offset their academic expenses, a $250 gift certificate for art supplies, and a $100 Northgate Gonzalez Market gift card.
The third-place winner will receive a $750 scholarship and a $100 gift card from Northgate Gonzalez Market.
Honorable mentions will receive a certificate of recognition and a $50 Northgate Gonzalez Market gift card.