The National Grocers Association (NGA) and retail software solutions provider BRdata have teamed up to help independent community grocers leverage data analytics to stay abreast of key market trends and drive sales.
NGA Independent Insights powered by BRdata is an independent-centric cloud-based program that allows users to see item and category trends among independents nationwide. Therefore, businesses will be able to more easily determine which trending items are not selling or are selling less and which categories are underperforming.
Additionally, NGA Independent Insights can assist vendors in helping grocers merchandise and provide volume-based deals by following data focused exclusively on independents rather than amalgamated with all grocers. This allows vendors to see the impact of promotions and item lifts among their independent partners.
“NGA Independent Insights powered by BRdata will provide our members with aggregated analytics to better negotiate with their CPG partners, which will, in turn, drive more promotions to their stores and discounts to shoppers, making independent community grocers competitive,” said Greg Ferrara, NGA president and CEO. “This solution makes reams of important marketplace data digestible and easily accessible to grocery operators of any size. It’s yet another service that NGA is proud to offer, to enhance the operations of our members.”
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NGA Independent Insights will allow users to drill down to see the top trends in their region and state with regional analytics. The solutions will also enable users to compare trends amongst stores of similar sizes and in similar areas (i.e., suburban small city, urban and rural) and predict categories that will be trending in the near future.
Setup is quick and easy; NGA Independent Insights works with almost all POS platforms. “Installation can be done on any store server that can easily access daily transaction logs from the POS,” said John Abbene, president of BRdata. “The secure cloud-based solution can be run anywhere, with analytics accessible on any modern browser, Android or iOS device.”
Users of the solution own their data. “BRdata provides analytics aggregated from independent grocers while NGA acts as a partner,” Abbene explained. “The platform runs on Microsoft Azure, an industry-leading secure cloud provider to keep data protected at rest and in transit.”
For more information, visit www.nationalgrocers.org/m/independentinsights/