Mineragua’s growth story has been years in the making. Built on authentic Mexican heritage, bold carbonation, and a distinctive mineral profile, the brand has steadily expanded its presence across grocery, convenience, club, and independent retail channels. Earlier this year, that momentum received national validation when Mineragua was named the No. 1 sparkling water in a blind taste test conducted by Serious Eats, outperforming some of the category’s most recognized brands.
Turning Opportunity into Growth
As supply disruptions posed challenges for some mineral water brands in the United States, retailers sought dependable alternatives.
Mineragua was uniquely positioned to step in, offering premium glass packaging, lasting carbonation, strong consumer loyalty, and consistent supply.
What began as an opportunity quickly became a market shift, as more consumers discovered and stayed with the brand.
Distribution is Good, Visibility is Better
Adding Mineragua to the shelves is just the first step. Retailers looking to maximize sales can promote the brand through display activities, placement in refrigerated display cases, and secondary display locations.
The stores seeing the strongest results are those giving shoppers multiple opportunities to find the brand throughout the store.
Related Article: Mineragua Wins Serious Eats’ Sparkling Water Crown
Full-Flavored Sparkling Water
Now Mineragua is extending its success with the debut of a full-flavored sparkling refreshment: Mineragua Más.
The new line combines Mineragua’s signature sparkling experience with the flavor expertise that has made Jarritos one of North America’s most beloved Hispanic beverage brands.
Behind the success of these two well-known brands stands Novamex, the parent company that has been delivering authenticity and tradition across all its beverage categories for 40 years.
With bold fruit flavors and only 50 calories, Mineragua Más delivers a refreshing alternative to both traditional sparkling waters and regular soft drinks.
The Jarritos Advantage
Few brands possess the flavor recognition that Jarritos has. Mineragua Más leverages that equity to offer consumers familiar, authentic flavors in a lighter sparkling format.
For retailers, this creates a compelling proposition: a flavored sparkling water backed by decades of brand trust and one of the beverage industry’s strongest flavor franchises.
A Platform for Growth
Together, Mineragua and Mineragua Más allow retailers to participate in both the unflavored and flavored sparkling water segments with a single brand family.
As consumers continue seeking better-for-you beverages without sacrificing taste, the combination offers a powerful platform for driving category growth, increasing basket size, and capturing new shoppers.
For retailers and category managers, the message is clear: support the Mineragua portfolio with strong merchandising, multiple points of interruption, and prominent displays, and let consumers discover why the brand’s next chapter may be even bigger than its first.