Lent is Near and Vallarta Supermarkets is Ready with Tasty Meatless Options

Vallarta Supermarkets announces additional menu offerings in various departments in time for Lent (February 17 to April 3), adding a variety of delicious options for those forgoing meat during the observance. 

Customers following a Lenten diet or those looking to reduce their meat consumption can enjoy tasty meatless alternatives to the familiar foods they love, said the Hispanic grocery chain.

Through its partnerships with Postmates and Instacart, customers can now shop from the convenience of their home and have their groceries and fresh authentic foods delivered to their homes, just in time for Lent.

“During Lent, many customers stop eating meat, this doesn’t have to mean fewer options,” said Andrew Lewis, Vice President of Marketing, Vallarta Supermarkets. “Our Lent menu includes traditional favorites and new recipes across our departments that are full of flavor, adhere to Lent practices and can be delivered to our customers’ homes.”

The following Lent menu items will be available across all 52 stores and various in-store departments: La Cocina, Pescadería, Cevichería, Cremería, and the Grab & Go:

La Cocina (Vallarta’s restaurant)

Starting February 17th, Beyond Meat will again be offered as a protein substitute option at La Cocina at all Vallarta Supermarkets.

Menu items such as a carnitas torta or carne asada tacos can be substituted with Beyond Beef. Beyond Meat is available year-round at all Vallarta locations for those limiting their meat consumption. It is available in the grocery freezer aisle for those who prefer to cook at home.

Related Article: Vallarta Supermarkets to Offer Prepared Food Delivery with Postmates

New to La Cocina a la carte menu are Fish and Shrimp-Fajitas, available battered or grilled and come served as tacos, burritos, quesadillas, or tortas. Familiar favorites include Fish and Shrimp Tacos (battered or grilled), Chile Rellenos, Tortas de Camarón (shrimp patties), fried Mojarra, and Fish and Shrimp Quesadillas.

Another Lent favorite, Milk Capirotada (bread pudding), will also be available to order on weekends (Fri-Sun) from La Cocina. La Cocina’s Lent menu will be available from February 17 through April 3, 2021, after Lent, items will have limited availability from Friday to Sunday.

Pescadería (seafood department)

The Pescadería regularly offers fresh varieties of ceviche, from fish, shrimp, imitation crab, and seafood mixtures, available at all store locations.

This Lent the Pescadería is offering:

  • Fajita-Style Shrimp
  • Shrimp al Chipotle
  • Creamy Garlic Shrimp
  • Shrimp al Ajillo
  • Shrimp Veracruzano
  • Shrimp a la Diabla
  • Lemon Pepper Shrimp

Cevichería (ceviche section)

New items will also be found at the popular Cevichería, where the ceviche is made fresh daily in-store, several times throughout the day. 

New Lent menu items at the Cevichería include: 

  • Shrimp, Avocado, and Mango Ceviche
  • Ceviche Negro
  • Shrimp and Scallops Ceviche
  • Spicy Shrimp Ceviche
  • Shrimp Aguachile
  • Fish Ceviche

Cremería (Deli)

Cremería at Vallarta offers an impressive variety of cheeses, salsas, and ready to go food items. For Lent, traditional favorites are returning to La Cremería including Nopal Salad, Crab & Shrimp Louie Salad; Tuna Salad, Imitation Crab Salad, Macaroni Salad, Potato Salad, and Premium Crab Salad.

Grab & Go

Prepared Grab & Go items include: 

  • Stuffed Avocado Ceviche, with customers choice of shrimp, fish or crab 
  • Ceviche conveniently ready-to-go and enjoy in a cup. Options include Shrimp a la Diabla, Shrimp Avocado & Mango, Shrimp & Scallop, Aguachile, etc. 

The Lent menu will launch store-wide on February 17 and last the entire Lent season through April 3, 2021. La Cocina items are available for delivery via Postmates.