Krasdale Foods and Bronx-native rapper Fat Joe joined forces to help soften the impact of grocery shopping for thousands of families this year’s Thanksgiving holiday.
On November 21, across all three of the rapper’s UPNYC retail stores, Fat Joe and Krasdale handed out grocery bags filled with Thanksgiving essentials such as stuffing, chicken bouillon, rice, beans, cranberries, and canned vegetables. Three thousand reusable grocery bags filled with over $85,000 worth of Thanksgiving dinner essentials, provided by Krasdale Foods and CTown and Bravo supermarkets, were distributed to the community.
The groceries were provided by Krasdale’s distribution center in Hunts Point, the Bronx, New York. This year was the 4th Annual Thanksgiving Grocery Giveaway.
“Makes me feel phenomenal,” said John Borzumato, Krasdale’s Corporate Director of New Business Development. “I’m so happy to help and support the community that supports us too, it’s a pleasure and a privilege to give back and to partner with Fat Joe who is a mainstay of the Bronx.”
This Thanksgiving giveaway has become a local tradition for Fat Joe, Krasdale Foods, and the Bronx’s elected officials. Bronx Borough President Vanessa L. Gibson joined Krasdale and UPNYC employees to hand out the grocery-stuffed bags to her community for the second year.
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“It’s an honor to plan an event like this every year with Fat Joe’s team,” said Jenn Carson, Krasdale’s Director of Marketing. “Krasdale employees work extremely hard to make this event a success, from our warehouse team that packs up all the cases of food and delivers it to UPNYC stores, to our corporate team that volunteers to pack all the grocery bags the night before this event. We truly put our all into giving back to our community and we’re so happy to help those who need it and share a little extra holiday spirit.”
Krasdale Foods
Krasdale is an independent, family-owned grocery distribution, merchandising, and marketing services company. For 115 years, Krasdale has supplied independent food markets with all the tools they need to succeed, helping to build and sustain multiple generations of successful enterprises. With its base of operations in New York, Krasdale has spread throughout the Northeast and Florida with store banners that include: CTown, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart.