The Kraft Heinz Company announced that it has agreed to acquire Companhia Hemmer Indústria e Comércio, a Brazilian company focused on condiments and sauces.
The acquisition of Hemmer – a 106-year-old company headquartered in Blumenau, Santa Catarina – is designed to expand consumers’ taste options in Brazil while supporting Kraft Heinz’s strategy of growing its International Taste Elevation product platform and its presence in emerging markets, stated the company.
The completion of this transaction is subject to regulatory approvals by CADE (Brazil’s Administrative Council for Economic Defense).
The addition of more than 250 meal-enhancing products is expected to accelerate the Taste Elevation strategy in Brazil, a priority market for Kraft Heinz, the packaged food company said.
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“This acquisition offers us a valuable opportunity to accelerate our international growth strategy centered around Taste Elevation – our portfolio of high-quality products that enhance the taste of food,” said Rafael Oliveira, International Zone President at Kraft Heinz. “Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”
The combination aims to accelerate the growth of both companies, expanding Kraft Heinz’s presence in Brazil and leveraging its already successful expansion in condiments and sauces.
According to the food manufacturer, Hemmer will benefit from Kraft Heinz’s distribution network and go-to-market model, including the growing foodservice channel in Brazil.
“In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavor, quality, and portfolio variety. We are extremely honored by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region,” said Christian Luef, Hemmer CEO.
Companhia Hemmer Indústria e Comércio is a 100% Brazilian company headquartered in Blumenau, Santa Catarina, established in 1915, becoming a producer and seller of several picked types and preserved food, condiments, olive oil, and beverages.