By Tracy Nappier President/Owner Adcomm Group
THE WHAT: There is no doubt that your industry has been affected by travel restrictions and trade show cancelations due to the coronavirus epidemic. WHAT NOW? When companies, communities, and individuals are shuttering themselves from the outside world, your ability to conduct business through your normal modes and methods of sales calls, industry meetings, and events becomes limited.
In this time, your company may end up saving money on T&E, but that does not mean you shouldn’t reach your customer base, you just need other reliable means of doing so.
No matter what industry you are in, I will bet there are industry-specific news sources. These sources rely on daily for information on relevant new products, services, trends and insights that will grow business for that particular sector.
These sources are created by trade publishers and industry associations in print and online. They reach your customer base in a relevant manner by culminating content that is not only industry-specific but credible. Their reputation depends on that just as much as their audience of website visitors, e-newsletter subscribers, and print subscribers have come to rely on them.
This is your opportunity to engage on a level that can help your business reach its full potential.
If lead generation and qualified leads are important to you, you should consider looking to a source that qualifies its audience year over year and has been doing so for a long time. That is where the industry meets on a daily basis.
This is not a once a year trade show, this is your opportunity to communicate with your customers and potential customers on a frequent basis with a low cost per contact.
Trade advertising during this coronavirus crisis is actually a must!
Does this replace a sales call and trade show entirely? No, but it is one cost-effective way of being there and likely reaching a larger audience. Showcase your innovation, communicate your unique benefits, demonstrate your insights and aid your sales process by doing so.