The National Grocers Association (NGA) named Kristi Magnuson-Nelson, president of Hugo’s Family Marketplace, the recipient of NGA’s Thomas K. Zaucha Award. Presented by FMS Solutions during The NGA Show, the honor recognizes her outstanding leadership, innovation, and commitment to independent grocers.
“Kristi embodies the entrepreneurial spirit that defines independent grocers,” said Greg Ferrara, NGA president and CEO. “Her ability to grow and innovate while staying grounded in community values makes her a deserving recipient of NGA’s Thomas K. Zaucha Award.”
Driving Growth at Hugo’s Family Marketplace
Under Nelson’s leadership, Hugo’s Family Marketplace has expanded to 15 stores across North Dakota and Minnesota. She has guided growth through new store development, acquisitions from retiring independent grocers, and reinvestment in existing locations.
Nelson emphasizes technology, fresh product offerings, and stronger local sourcing. Her strategies balance innovation with customer-focused service, helping Hugo’s thrive in diverse communities.
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Community and Industry Leadership
Kristi Magnuson-Nelson is equally committed to community engagement. Hugo’s Family Marketplace supports local food banks, schools, and civic programs, while Nelson champions hunger relief and well-being initiatives.
Within NGA, she serves on the Board of Directors and participates in advocacy efforts with Women Grocers of America and in numerous industry programs. Her work reflects the award’s focus on leadership that strengthens independent grocery businesses.
Honoring the Legacy of Thomas K. Zaucha
NGA’s Thomas K. Zaucha Award honors the association’s first president and CEO, Tom Zaucha, who dedicated his career to supporting independent grocers and fostering industry innovation.
Presented annually, the award recognizes an independent grocer whose vision, persistence, and entrepreneurial spirit leave a lasting impact. Kristi Magnuson-Nelson exemplifies these qualities through business growth, community commitment, and industry service.
A Model for Independent Grocers
Nelson’s recognition highlights how independent grocers can innovate while maintaining strong local connections.
Her leadership as president of Hugo’s Family Marketplace offers a blueprint for regional chains seeking to drive strategic growth, technology adoption, and community engagement.