Vallarta Supermarkets announced its partnership with RELEX Solutions to improve the growth and efficiency of its supply chain and retail planning processes.
This partnership will help the Hispanic supermarket chain achieve its business objectives and improve the overall customer experience, the company said in a press release.
Managing 30,000 SKUs across 55 stores, Vallarta Supermarkets focuses on localizing offerings and catering to unique shopper preferences.
Their objective is to refine their assortment strategy, optimize store layout for more practical space use, and ensure a wider availability of products. These improvements will support this grocer’s growth, enhancing efficiency, driving better profitability, and providing customer satisfaction.
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RELEX Solutions unifies supply chain and retail planning for demand, merchandising, supply chain, operations, and production planning. Their partner, Logic, will provide guidance and implementation services.
John Sellers, SVP of Merchandising of Vallarta Supermarkets, expressed confidence in RELEX’s ability to enhance assortment planning and space utilization.
Optimizing Store Assortment is Key for Vallarta Supermarkets
“RELEX’s focus on delivering measurable value aligns with our principle of providing the best for our customers, ensuring we continue to celebrate and serve our communities effectively,” said Sellers.
With a focus on authenticity and community, for more than 35 years, Vallarta Supermarkets has been bringing families together through fresh and authentic food. Vallarta’s mission is to serve the community with respect and pride, providing authentic, traditional, fresh products for the whole family.
By using RELEX, Vallarta Supermarkets will gain data-driven insights to optimize category performance and store layouts. Tailored assortments and planograms will enhance inventory management and store efficiency for improved margins and ensure customer satisfaction.
Keith Adams, SVP of North America at RELEX, voiced his enthusiasm about collaborating with Vallarta Supermarkets for their long-term success and growth plans. “This collaboration is built on a shared dedication to delivering measurable, swift results, leveraging our extensive experience in the grocery sector to meet Vallarta’s unique needs,” Adams emphasized.