Hormel Foods Names Darren Carter VP of Retail Sales-East

Hormel Foods Corporation announced the upcoming retirement of Pat Schwab, vice president of Retail Sales–East. The company informed that Darren Carter, vice president of sales strategy at Hormel Foods, will replace Schwab in his role.

Carter will oversee the sales functions for all retail customers throughout the Eastern half of the United States.

Hormel Foods Corporation, based in Austin, MI, is a global branded food company with over $12 billion in annual revenue across 80 countries worldwide.

“Pat has been a tremendous leader for our company and has made an outstanding impact on many sales divisions and customer relationships throughout his 37-year career with Hormel Foods. We wish him all the best in his well-deserved retirement,” said PJ Connor, group vice president, Retail Sales.

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“I am excited for Darren to lead our Eastern U.S. Retail sales team. He has significant experience in sales leadership, strategic planning, and building trusted relationships with our retail partners. I am confident he is well-positioned to be successful in this important role,” Connor added.

Darren Carter has been with Hormel Foods for 28 years.
Darren Carter has been with Hormel Foods for 28 years.

Carter began his career in sales in 1996 in Lubbock, Texas, and from there, advanced into several sales roles in Chicago, IL, Harrisburg, PA, and Baltimore, MD.

In 2000, he advanced to a district team leader role in Orlando, FL, and in 2004, he became a customer business manager. In 2009, Carter joined the Walmart team in Bentonville, AR, as a customer business manager.

He moved to the Corporate Office in Austin, MI, in 2013 as a corporate manager of category sales for Grocery Products, and a year later, was named the vice president of food, drug, mass, and club channels for the company’s former CytoSport business.

Carter assumed his current position in 2019. He graduated from Purdue University with a bachelor’s degree in sales and marketing.

About Pat Schwab

Pat Schwab is retiring from Hormel Foods after 38 years with the company.
Pat Schwab is retiring from Hormel Foods after 38 years with the company.

Schwab joined Hormel Foods in 1986. He held several sales positions in Atlanta, GA, Cincinnati, OH, and Buffalo, NY, before becoming a national sales manager at the Corporate Office in Austin, MI, in 1993.

Schwab advanced to corporate manager of fresh pork sales, planning, and logistics in 2000 and to director of fresh meat sales in 2004.

He was named director of fresh meats and margin optimization in 2009 and advanced to senior vice president of sales for the consumer products sales division and vice president of Hormel Foods sales in 2012.

Schwab is a native of Cedar Falls, Iowa, and a graduate of the University of Northern Iowa, where he received a Bachelor of Arts degree in marketing.