Heritage Grocers Group (HGG) announced the results of its annual Lotería Scratcher Sweepstakes campaign across all 115 banner company locations. Leonel B. of Merced, California, won the grand prize of $50,000.
All Heritage Grocers Group stores—Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market, and Los Altos Ranch Market—participated in the Lotería Scratcher Sweepstakes campaign, which ran from July 19 to August 13.
The grand prize check presentation occurred on October 17 inside Heritage’s Cardenas Markets store at 1136 Main St. in Merced, California.
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In addition, Heritage also awarded $25,000 to winners at its El Rancho Supermercado store, located at 11711 W. Bellfort Ave. in Houston, Texas, and its Tony’s Fresh Market store, located at 3607 W. Fullerton Ave. in Chicago, Illinois.
Runner-up winners per banner were awarded $10,000 and ‘Groceries for a Year.’
A “Mexican Bingo” Lotería Tradition
“Every year, we look forward to our Lotería Scratcher Sweepstakes as a way to give back to our loyal customers and give them a chance to win great prizes,” said Adam Salgado, Chief Marketing Officer for Heritage Grocers Group. “Heritage is built on the belief that community is paramount, and while we work year-round to give all our customers access to affordable, fresh, and authentic products, Lotería is a fun and engaging opportunity for us to bring people together. Congratulations to Leonel and all our other winners, and thank you to all our customers for participating again.”
Also known as “Mexican Bingo,” Lotería is an iconic game and cultural symbol celebrating rich cultures and connecting people of all ages. During the promotional period, customers received a Lotería Scratcher Card with the purchase of participating products, indicated with green tags throughout each store, for a one in five chance to win instant prizes and a chance to compete for cash drawings and ‘Groceries for a Year.’
Heritage Grocers Group (HGG) is a leading specialty ethnic food retailer offering an extensive assortment of traditional and specialty grocery items to the communities it serves.
Headquartered in Ontario, California, Heritage Grocers Group operates in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois.