Heritage Grocers Group (HGG), a leader in Hispanic food retail, has launched impactful holiday initiatives benefiting local communities served by its grocery store banners. These efforts aim to bring joy and support to families in need, aligning with HGG’s mission to make a difference in diverse communities.
Cardenas Markets, which operates 65 stores across multiple regions, spearheaded a chainwide round-up campaign this holiday season.
Customers can round up their purchases to the nearest dollar, with the additional funds going to the Cardenas Markets Foundation. This foundation supports vital causes, including education, children’s well-being, health and wellness, and hunger relief.
Importantly, all funds raised remain within the local communities where the stores operate, ensuring a direct and immediate impact.
Donations Strengthen Local Organizations and Food Banks
The Cardenas Markets Foundation recently donated $50,000 to food banks across its operating regions, addressing food insecurity during the holidays. Additionally, the foundation committed another $50,000 to support several nonprofit organizations, including:
- Loma Linda University Children’s Hospital
- UCSF Benioff Children’s Hospitals Foundation
- Boys and Girls Club of Coachella Valley
- Phoenix Children’s Project
- Cure 4 the Kids Foundation
- The Children’s Foundation of Las Vegas
These donations highlight the company’s dedication to community well-being. Adam Salgado, Chief Marketing Officer for Heritage Grocers Group, emphasized this commitment: “Heritage Grocers Group is passionate about positively impacting the diverse communities we serve. Each banner under our umbrella strives to meet the unique needs of their local areas while fostering lasting change.”
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Tony’s Fresh Market Brings Relief to Chicagoland
In Chicago, Tony’s Fresh Market, part of the Heritage Grocers Group, donated $8,000 to the Berwyn Holiday Fund. These funds helped feed over 500 families in Berwyn and surrounding neighborhoods.
Tony’s also partnered with the Prospect Heights Police Department to raise $5,730 in pantry staples through a pre-filled bag initiative. This program provided food to over 100 local families and will continue through New Year’s, ensuring ongoing support.
Additionally, Tony’s supported Bags of Hope, a nonprofit organization that fills backpacks with food for children. This collaboration demonstrates HGG’s dedication to addressing hunger and promoting child welfare during the holiday season.
El Rancho Supermercado Provides Support in Texas
Texas-based El Rancho Supermercado hosted drive-thru food giveaways in Dallas and Houston, distributing more than 3,200 boxes of pantry staples to local residents. These events helped families access essential supplies during a challenging time.
El Rancho also launched an in-store fundraising campaign to prepare for 2025 community giving initiatives. By engaging customers directly, the supermarket strengthens its connection to the communities it serves while building momentum for future philanthropic efforts.
Heritage Grocers Group Reinforces Community Impact
Heritage Grocers Group’s holiday initiatives reflect its ongoing commitment to uplifting communities. Through targeted donations, food drives, and in-store campaigns, HGG’s banners continue to address critical needs, fostering hope and joy during the holiday season. From California to Texas and Illinois, the group’s efforts impact the lives of those it serves.