Halloween is around the corner and 80% of people say they plan to trick-or-treat in 2021, according to the National Confectioners Association.
In 2020, Americans found creative and innovative ways to share chocolate and candy as part of the season – from candy chutes to ziplines to homemade robots. And according to a new survey from the National Confectioners Association, there’s much more creativity to come this year as 82% of Americans say they’re planning to celebrate the 2021 Halloween season, including 93% of Millennial parents.
Every community across the country will have a different approach to celebrating the Halloween season, said the experts in the industry. That could mean spending more time getting creative with Halloween plans or just more time celebrating the season throughout the entire month of October. 82% of Americans are confident they will find safe and creative ways to celebrate the Halloween season.
“As the world continues to shift around us, Halloween is a constant that can bring us joy and excitement by helping people embrace time-honored traditions and create new experiences,” John Downs, NCA president and CEO, said.
The National Confectioners Association also has revealed Americans’ favorite treats for the 2021 Halloween season.
In a national online survey, NCA found that Americans prefer chocolate (60%) to non-chocolate (40%) in their trick-or-treat pumpkins, so it’s no surprise that chocolate came in first place, followed closely by Americans’ second choice: gummy candy.
Their third choice is classic candy corn, and while there is some debate about the best way to enjoy this classic Halloween treat, most say they enjoy the whole piece of candy corn at once (52%), while 31% of people start at the narrow white end and 17% of people start with the wider yellow end.
“The Halloween season has always been about people, traditions, and celebrations. Whether people celebrate with a classic night of trick-or-treating or other creative ways of enjoying the season throughout October, this season is all about how we Halloween,” Downs concluded.