H-E-B to Expand in Dallas-Fort Worth with Two New Stores in Frisco and Plano

H-E-B announced its plan to open two new stores in the Dallas-Fort Worth Metroplex in the Fall of 2022. The supermarkets will be located in Frisco and Plano.

The San Antonio-based grocer will open one store in Frisco at the northeast corner of Legacy Dr. and Main St., and one store in Plano at the southwest corner of Preston Rd. and Spring Creek Parkway. The groundbreakings are projected to take place this summer.

H-E-B’s presence in the Metroplex runs deep, stated the company. As a multi-format retailer, H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the Dallas-Fort Worth area in 2001 and serve customers in Dallas, Plano, Southlake, and Fort Worth. The grocer also serves communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie. Additionally, H-E-B’s fast and convenient Favor Delivery now serves 29 cities across the metro area.

“This is an exciting day as we share plans to expand our presence in the DFW market with the introduction of H-E-B, our flagship banner, to our growing network of stores,” said Stephen Butt, President – Central Market Division of H-E-B. “For the past 20 years, Central Market has been committed to earning customers’ trust, and H-E-B Partners will work hard to earn the confidence of the many new shoppers we look forward to serving in the Plano and Frisco communities.”

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The 116 years retailer is one of the largest privately held companies in Texas with $32 billion in annual sales, and more than 420 stores across Texas and Mexico. The supermarket chain is one of the largest private employers in the state of Texas, with more than 137,000 employees.

“At H-E-B, we’ve always known that our success depends on two things: our customers, whose trust we must earn every day, and our Partners who go above and beyond to serve them,” said Juan-Carlos Rück, H-E-B Executive Vice President, North West Food/Drug Division. “Our two new Dallas-Fort Worth stores will feature the best of H-E-B with products and services our customers have come to love and expect. We are committed to ensuring these stores are a meaningful addition to the Frisco and Plano communities.”

While the retailer is known as a big Texas regional supermarket chain, it’s not in all parts of the state yet. And Dallas-Fort Worth is the largest market in Texas that doesn’t have H-E-B stores dotting its neighborhoods, The Dallas Morning News reported.

“This latest push into Dallas-Fort Worth signals that H-E-B’s intent is to emerge from the pandemic as a long-term winner,” Pam Goodfellow, director of retail insights at Kantar, told The Dallas Morning News. Grocery stores did well during the pandemic, she said, but in the next couple of years, “we are going to see the truly strong competitors separate from the weak as they jockey for lasting food-at-home dollars.”

H-E-B said it will continue to expand its long-established community efforts across the Dallas-Fort Worth Metroplex and build on its relationships with more than 100 non-profit organizations and public schools in Frisco and Plano.