Grupo Bimbo promotes Rafael Pamias as CEO, names Daniel Servitje Executive Chair

Grupo Bimbo announced that it has restructured its executive leadership with the creation of the Executive Chair position, which will be held by Daniel Servitje Montull, previously CEO of the company. In his place, Rafael Pamias Romero has been promoted and will become CEO of Grupo Bimbo as of May 1, 2024.

With these changes, the company said that it is looking to improve its corporate governance and strategic supervision while strengthening its structure to face better the complexity of the growth and expansion achieved over the past years while ensuring the continuity of its Philosophy and Culture.

According to Grupo Bimbo, the Executive Chair will focus on strategic decision-making, ensuring the alignment of the true long-term view and the interests of the shareholders and Board of Directors. The CEO will report directly to the Executive Chair and will be responsible for running the company.

The new Executive Chair position will be held by Daniel Servitje Montull.

“Having just turned 65 years old and after 43 years of working full-time, I want to take a step forward and have made the decision to pass the CEO baton and become Executive Chair. On top of being the Chairman of the Board, I will continue highly involved in all aspects of the strategy and execution of the company,” said Daniel Servitje.

Grupo Bimbo is eight times larger today than it was in 1997 when Sertvitje became CEO of the company. During that 27-year period, they made 93 acquisitions, becoming a leading bakery company, the largest in the world, with 227 bakeries and more than 151,000 employees in the 35 countries in which they operate.

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Servitje added: “I will focus on the growth strategy, competitiveness, and long-term view of Grupo Bimbo while promoting the Culture and focusing on the talent development of generations to come. We will continue to double down on quality, innovation, and research and development.”

Rafael Pamias Romero will become CEO of Grupo Bimbo on May 1, 2024.

Rafael Pamias, who currently holds the COO and CSO positions, has more than 35 years of experience in business strategy and marketing in multinational companies such as Henkel and Danone. He has a degree and an MBA in business administration from ESADE in Barcelona and a master’s in international management from Thunderbird School of Global Management in Arizona.

“I’m honored to have been assigned this great responsibility. I deeply thank the trust placed in me by the Board, shareholders, and, of course, by Daniel. You can be sure that I am deeply committed and that I will work to continue with the success and sustainable growth that Grupo Bimbo has achieved for nearly 80 years”, said Rafael Pamias.

“Rafa is an excellent operator and a strategist with a global vision; since he joined, I have been impressed by his commitment and intelligence. His personal and professional trajectory has given him the experience of leading large organizations. He clearly sees our strengths, but also our opportunities, and what we must carry out to be a better Company for the world. He has managed to achieve good financial results in his teams while also becoming a sustainable company that leaves a mark as we aspire to achieve our purpose. He has been the architect of our new Sustainability strategy”, said Daniel Servitje.