Grupo Alpura, a 100% Mexican company, dedicated to manufacturing dairy products with the highest standards of quality and care from the origin, announced the appointment of Francois Bouyra as its new Chief Executive Officer.
The executive joins the company, which produces prestigious brands such as Alpura, Selecta, and Carranco, with a broad portfolio of milk, creams, yogurts, cheeses, and butter, among other products.
Francois Bouyra, a French national, has more than 29 years of experience in the consumer industry in Mexico. He has successfully held executive positions at José Cuervo and Lala and general management positions at Casa Pedro Domecq, Pernod Ricard, and Alen.
For the past two years, he was General Manager of Softys in Mexico, Central America, and the Caribbean.
Francois has demonstrated in the different companies in which he has participated as a director with a high capacity for strategic definition and execution. He has extensive experience in national and multinational consumer companies with a commercial and marketing focus, successfully positioning brands.
“One of the virtues and differentiators that encouraged me to accept this professional challenge at Alpura is the quality of its products and the vertical integration of the production processes, including, of course, the care of the cows and stables of our partners and dairy farmers, a unique feature that guarantees the best products for consumers,” Bouyra commented.
Francois is a very dynamic executive, with team building and interpersonal skills that have allowed him to build and maintain trusting relationships with all levels of the different organizations he has worked for in the past.
His experience in the consumer sector, deep knowledge of the domestic market, as well as a successful track record leading in highly complex environments, combined with the prestige and history of Grupo Alpura, an iconic company in the dairy industry in Mexico, will be critical factors to continue on the road to success.
Grupo Alpura is one of the leading dairy producers, with more than ten thousand employees and more than 100 products satisfy all consumers’ tastes, needs, and demands. All of them are made with 100% cow’s milk, with unbeatable flavor and nutritional value.