Giant Food is launching a new initiative as part of its supplier diversity efforts. Starting in January, all 164 Giant stores will feature the shelf labels, informing shoppers of products offered by businesses that are Women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific, or Veteran owned.
The greater Washington D.C. regional grocery chain said it helps customers identify products owned by minority-based businesses through updated shelf labels. Over 3,100 products in Giant stores will feature the updated shelf labels, owned by 218 companies in Giant’s vendor partnerships network.
“Giant Food is proud to highlight our diverse suppliers better,” said Ira Kress, President of Giant Food. “We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers, and our communities.”
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For customers looking to purchase their groceries online and enjoy Giant Pickup or Giant Delivers, these product labels will also be featured on the Giantfood.com website and Giant Food mobile app in 2021.
Giant will also begin highlighting its diverse partners on a new supplier page on GiantFood.com through storytelling and product spotlights in the new year.
The new shelf labels are just one example of Giant’s commitment to giving customers the tools they need to quickly identify products with characteristics that are important to them.
In 2017, Giant rolled out the HowGood rating system, which identifies products based on factors ranging from ingredient sourcing to labor practices. In 2018, Giant also launched Guiding Stars, the nutrition navigation program that takes the guesswork out of nutrition by decoding product labels into one clear rating.
Giant Food is headquartered in Landover, Md., and operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia with approximately 20,000 associates. Included within the 164 stores are 153 full-service pharmacies, 82 full-service PNC Banks, and 24 Starbucks locations.