The U.S. frozen food market, valued at $91.3 billion, is evolving with generational shifts, spicy flavor preferences, and health-conscious choices, according to Conagra Brands’ Future of Frozen Food 2025 report.
Conagra’s second annual report highlights five transformative trends reshaping the frozen food industry. Insights from Circana, Tastewise, and Similarweb provide data on consumer behaviors, generational preferences, and innovative products driving market growth.
Health and Convenience Drive Modern Demand
Consumers focused on health are fueling the demand for nutrient-dense frozen products. Options featuring gut-friendly ingredients and probiotics have surged 33% in three years.
The report also identifies a significant opportunity in catering to the 15 million Americans using GLP-1 medications. Portion-controlled, nutritious frozen meals provide convenience while aligning with their dietary needs. Better-for-you frozen desserts are rising as health-conscious individuals seek balance.
“Frozen food reflects broader shifts in U.S. eating habits,” said Bob Nolan, senior vice president of demand science at Conagra Brands. “As Millennials and Gen Z form families, convenience and affordability drive a 54% increase in frozen food spending during these years.”
In-Home Dining Experiences Go Premium
Americans continue dining at home to stretch their budgets, creating demand for restaurant-quality frozen meals. With 25.6 billion additional in-home eating occasions since pre-pandemic times, premium frozen products recreate chef-inspired and globally recognized dishes.
Frozen foods offer time-saving solutions while providing exciting and indulgent experiences.
Global Flavors Transform Frozen Aisles
Younger generations are embracing globally inspired frozen meals, with Indian and Japanese flavors leading the way. Meals like tikka masala and teriyaki are proliferating alongside global street food options, which surpassed $543 million in sales.
“Gen Z and Millennials are 24% more likely to choose diverse, global flavors in frozen foods,” the report noted, reflecting their adventurous palates.
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Bites and Minis Appeal to All Generations
The popularity of frozen bites and mini portions continues to soar, reaching $2.4 billion in sales. These small, versatile meals appeal to busy families and young consumers, offering convenience for any occasion.
Consumption increased 31% year-over-year, with 84% of bites and minis now enjoyed as full meals, not just appetizers.
Spicy Foods Ignite Frozen Food Market Sales
Spicy frozen products are on fire, generating over $2 billion in sales. Younger consumers, particularly Gen Z, prefer bold, spicy flavors and are 48% more likely to purchase spicy frozen meals.
Global spice profiles, such as gochujang, reflect the influence of international cuisine. This trend highlights the growing appeal of heat-driven products in frozen aisles.
Frozen Food Market Poised for Continued Growth
Conagra’s Future of Frozen Food 2025 report showcases how health trends, premium dining options, global flavors, and generational preferences reshape the frozen food market.
With innovations meeting evolving demands, the U.S. frozen food industry remains positioned for strong growth.